Investview, the parent company of direct selling organization iGenius, announced its financial results for 2024. Gross revenue for the year reached $55.4 million, a 24% decrease from 2023. Net revenue fell 22.9% year-over-year to $52.4 million, while net cash provided by operating activities saw a 36.9% year-over-year increase, totaling $8.3 million.
iGenius reported net revenue of $47.1 million, a decrease of 16.8% from 2023, which the company mainly attributes to shifts in consumer demand post-pandemic and broader global macroeconomic changes that have impacted direct sales and home-based businesses.
In 2025, the company plans to focus on expanding iGenius’ global distribution network, invest in new products and technology, and pursue strategic and synergistic acquisitions.
“Despite the drop in revenue, we are hopeful that over time we can regain some of the ground that we have lost as we try to build our sales network organically and develop additional product and service offerings that we offer into our sales network,” the company wrote in a statement. “We firmly believe our direct selling model has broad scalable potential beyond financial education. As part of our strategic vision, we expect to be able to expand the product suite available through our sales network—particularly through the introduction of offerings from our myLife Wellness health, beauty, and wellness division.”
Investview’s outstanding debt in 2024 decreased by 10% from 2023 to $3.2 million. The company ended the year with cash and cash equivalents of $22.5 million, a 7.4% increase from 2023, and total assets of $31.6 million, down from $33.7 million last year.
