Investview, parent company of network marketing organization iGenius, announced the acquisition of Renu Laboratories, Inc. (Renu Labs), a developer focusing on skin, body, hair, nutritional supplement and personal care products. Investview will integrate Renu Labs into its direct-to-consumer delivery model under a newly formed myLife Wellness business. By combining Renu Labs’ capability into its global network marketing model, Investview hopes to expand and enhance its global affiliate network and customer retention.
“This acquisition is an exciting milestone for our company’s strategic growth plans,” said Victor Oviedo, Investview CEO. “The combination of Renu Labs with our existing businesses is intended to further support our mission and vision at Investview to create and offer unique quality of life (QoL) products and services to help people realize their greatest potential through better financial literacy, technology and accessibility, blockchain sustainability, and now a personal health and wellness lifestyle.”
The acquisition of Renu Labs is what the company described as its “first step in the planned diversification” of its business into the health and wellness markets while taking advantage of its existing global distribution channels.
“The Renu acquisition is a great addition to the company in multiple ways,” said Jim Bell, Investview President and COO. “It not only adds a proven brand and a collection of proprietary health and wellness products, but most importantly, from a strategic perspective, it positions us to take the first step in the planned diversification of the company’s business into the expanding health and wellness markets while taking advantage of our existing national and international distribution channels to do so. Furthermore, we were looking for just the right partner to form the platform for our strategic growth initiative. With Renu Labs’ nearly three decades of experience in the health and wellness space, we believe Gregg Hanson and Renu Labs are the right partners. It is our expectation that the myLife Wellness/Renu platform will not only enhance our future financial results but will also help consumers achieve a better personal health and wellness lifestyle which aligns with our company’s mission and vision.”
