Juice Plus+ announced Luminate, a plant-based food supplement designed to support mental clarity, focus and mental energy within two hours. The gluten free supplement comes in single-serve pouches that can be blended with any beverage and includes herbal ingredients Rhodiola, Alpinia Glanaga and Lion’s Mane as well as natural caffeine and plant-based B vitamins.
Juice Plus+ polled more than 12,000 people as part of its consumer research and product development and found that those participating in the study spent an average of five hours unfocused each day, with 78% reporting they have difficulty staying on task. Luminate was created as a solution to this need, supporting concentration and productivity without synthetic additives or colors.
“In today’s fast-paced world, we know how important it is to maintain peak mental clarity, energy, and focus,” said Travis Garza, Juice Plus+ Global CEO. “While the brain is one of our body’s most powerful organs, the demands of daily life often hinder its optimal performance. We’ve been closely watching the fast-growing field of food supplements that support mental performance but saw a big gap for something that is plant-based, rapid working and has a great taste. Using a unique blend of nootropics and adaptogens, we wanted to drive innovation in the category and create a new product that supports focus, mental clarity, energy, and vitality, therefore giving people the ability to focus on the activities they are passionate about every day.”
