Terry Lacore, founder and CEO of LACORE Enterprises, and known for his involvement in the leadership of b:HIP, Prüvit and GNO, announced the launch of a new brand Shoply.com.
The new company focuses on what it calls “decentralized commerce” and will offer physical products as well as digital, and will lean into social media influencers to promote its brand.
Additional members of the executive team feature leaders from well-known direct selling brands and includes Rod Larsen, CEO; Nick Sarnicola, President; Ron Williams; Marketing Manager; Lyndon Biernoff, Investor and Non-Executive Director; and Christopher Cooper, Executive Director.
The company announced an “early reveal” for top leaders, networkers and influencers that took place in early August, with the official launch happening this week.