LR Health & Beauty announced the expansion of its IT landscape with a new near-shore IT hub in Athens. This new hub is part of the company’s larger business strategy that aims to develop and operate most business applications internally and will develop customized solutions for the company’s sales partners.
“Our business model places such specific demands on a software solution that there is no alternative to an in-house development,” said Axel Koß, LR Health & Beauty Vice President of Information Technology.
The company selected Athens for the location of its new IT hub because of its “dynamic IT infrastructure” and rich talent pool.
“We are convinced that this strategic expansion to Athens, one of the most promising IT markets in Europe, will further advance our vision of a future-oriented IT landscape,” said Dr Andreas Laabs, LR Group CEO. “The ‘IT hub’ project offers us decisive advantages. On the one hand, LR is bringing IT expertise in-house that was previously supplied by external service providers and, on the other hand, we are reducing our dependence on these strategically important resources for our company.”
