The Beachbody Company, Inc., now known as BODi, has become an official wellness supporter of the American Diabetes Association (ADA). Together, BODi and the ADA will work together to improve the lives of the 136 million Americans living with diabetes or prediabetes.
The ADA will provide diabetes awareness, management and prevention content on BODi’s fitness, nutrition and support programs through a dedicated BODi microsite, social media promotions, webinars and influencer engagement campaigns. This microsite will provide special tailored fitness and wellness solutions provided by BODi, and visitors will have access to special pricing for BODi digital programs with a portion of the proceeds to be donated back to the ADA with a minimum commitment of $100,000.
“The American Diabetes Association leads the fight against diabetes to improve the lives of those affected by it and its deadly consequences,” said Carl Daikeler, Beachbody CEO and Co-Founder. “As an Official Wellness Supporter of the ADA, BODi is committed to providing proven, tested fitness and nutrition resources to help people reduce or avoid their suffering. Together with the ADA, we will empower individuals with tools to develop healthier habits and live life to its full potential. We’re honored to work with the ADA on this extremely important relationship.”