Zinzino announced its expansion into Serbia this week as part of the company’s broader plan to grow its international customer base, with the Balkan region and Southeastern Europe representing its strategic next step. Serbia’s location in Southeastern Europe makes it an important hub for banking, trade and transportation within the region and is expected to create business connections in the surrounding countries within the Balkan region as well.
With this Serbia launch, Zinzino is now active in more than 100 markets.
“This is a perfect time for Zinzino to enter a dynamic and expanding market that serves as the gateway to the Balkans,” said Dag Bergheim Pettersen, Zinzino CEO. “Zinzino’s robust and long-term business model with a sustainable, customer-centered approach will be a springboard to success for our Serbian partners in a country strategically located between Central and Southeastern Europe.”
