Scandinavia-based Zinzino announced it has acquired the rights to Luxembourg-based Xellis’ distributor database, associated customer register, inventory and intellectual property. This strategic business asset acquisition is part of Zinzino’s growth plans and follows a series of acquisitions, including VMA Life in 2020, Enhanzz in 2022 and a strategic cooperation with ACN earlier this year.
Xellis’ operation, which had a turnover of $8.6 million in 2023, is expected to generate strong growth for the joint networks.
“Individual advising and customized solutions are the future, not only in health and wellness,” Dag Bergheim Pettersen, CEO of Zinzino, and Jean-Michel Larré, CEO and Founder of Xellis, wrote in a joint statement. “Together, we have many years of combined industry experience and everything required to drive the modern, personal shopping experience through direct sales.”
