PM-International celebrated its latest international expansion effort with the opening of a subsidiary in Sofia, Bulgaria. This subsidiary will lead administration and logistics for operations in Bulgaria and will support the company’s future growth in the region, which is expected to stretch throughout the Balkans.
The company has also invested in a new office and warehouse space which will support five new local jobs and serve as the customer support hub and local contact for distributors in the area. More than 1,000 local distributors attended the grand opening event.
“PM-International provides the infrastructure from the dispatch of goods to the payment of bonuses to the distribution partners,” said Polina Al-Bitar, PM-International Bulgaria Office Manager. “In this way, we create the basis for our distribution partners to be able to fully concentrate on advising their customers personally and selling FitLine products. Our Bulgarian distribution partners have done an excellent job over the past few months. They are highly motivated and their goals are set.”