FARMASI introduced its newly expanded, reformulated and repackaged makeup line. The company is calling this skin-nourishing line its “next generation of beauty,” and previewed a few of its premium cosmetics that deliver skincare benefits, including Matte Liquid Lipstick, Full Blast Mascara, Pro Illuminating Primer and VFX PRO Blur Primer.
“This exciting chapter in FARMASI’s journey is the result of over 70 years of scientific heritage, seamlessly merged with the most up-to-date trends,” the company wrote in a statement. “The result is an affordable, premium product line that is a true hybrid, effectively delivering stunning makeup looks while providing essential skin care benefits in a single product. All the products in this collection have been thoughtfully crafted to satisfy ingredient-conscious consumers, people who prioritize products that not only enhance their beauty, but also promote the health of their skin.”