QNET took its hybrid convention approach to a new level with its first virtual convention, V-Convention Connect, held in the metaverse. The event was live streamed to more than half a million distributors and customers in 50 countries using Unreal Engine technology and a virtual production suite that allowed the company to craft a virtual 3D stadium and stage.
“With virtual events now a global norm, we had to find new ways to keep our convention exciting and engaging for our participants,” said Malou Caluza, CEO of QNET. “The main advantage of virtual events is it allows us to reach a much wider audience than ever before since the cost of participation is much lower. We strive to give our audience interesting and engaging content and an immersive experience that allows them to experience the magic and energy of being in a stadium surrounded by thousands of others. Fortunately, technology has allowed us to experiment and innovate with the virtual experience we give our audience, including a glimpse of QNET in the metaverse.”
