MONAT, through its philanthropic initiative MONAT Gratitude, Inc., will donate 100% of its sales of the limited-edition product duo Treat for Your Feat Duo to nonprofit organizations supporting veterans and first responders in the United States, Canada, UK, Ireland and Poland.
“The MONAT Gratitude Treat for Your Feet Duo launch was designed to raise funds and awareness for organizations that serve veterans and first responders,” said Lu Urdaneta, MONAT Global Chief Culture Officer and MONAT Gratitude CEO. “Our purpose is to show gratitude for the brave men and women who have sacrificed everything to serve their countries and communities.”
Proceeds from MONAT’s Treat for Your Feet Duo will benefit The 22 Project, Operation Gratitude, Wounded Warriors (Canada), Frontline Fund (Canada), Irish Veterans and the Association of the Injured and Wounded in Missions Abroad (Poland).
“Because of partners like MONAT Gratitude, we are able to cover the costs of helping veterans who are suffering from post-traumatic stress and traumatic brain injury,” said Alex Cruz, Co-founder of The 22 Project. “These important partnerships are crucial to ensure we are able to provide the support these veterans need to live a better life.”
MONAT Gratitude has been a part of MONAT Global’s culture since the company began in 2014, and focuses on giving that impacts families, children and education.