The Stella & Dot Family of Brands announced it is strengthening its support for nonprofits that benefit women and children through a new initiative the company describes as an “always-on giving model.” This new philanthropic effort includes rounding up to the next dollar every purchase made from the company’s accessories and jewelry brand and Ever clean skin care brand and donating the difference.
The minimum expected impact through this new model is estimated to reach more than $300,000, not including additional and individual donations made by the company’s distributors.
“Even if you weren’t personally affected by COVID-19, we all felt our own forms of pain from this pandemic,” said Jessica Herrin, the founder and chief executive officer of Stella & Dot Family of Brands. “Some have been impacted more than others. There are millions of women and children, within our borders, in our cities that were already struggling, that have gone missing from school and forced to leave work. Their fight for opportunity and equality just got harder, their choices smaller. This will impact us all, as women and the next generation have a ripple effect on our shared economy and communities.”
The company has been a long-term philanthropic partner for nonprofits that bolster the empowerment and protection of women and children, like No Kid Hungry and Girls Inc., and plans to expand that through support of causes like Dress for Success and Bright Pink, which will benefit the economic, physical and emotional well-being of women and children.
“As challenging as this last year has been to our own business and families, at Stella & Dot Brands, we are taking this disruption as a calling to reimagine a new normal that elevates our impact on others,” Herrin said. “I hope the lasting impact of this last year is that all businesses feel called to do more for humankind as they create their post-pandemic operating practices.”