Color Street announced it is pledging a total of $150,000 to four organizations in an effort to further research, awareness and support for autoimmune diseases. This pledge will take place throughout March.
The company has pledged $60,000 to the Lupus Research Alliance, $30,000 to Bay Area Lyme Foundation, $30,000 to National Alopecia Areata Foundation, and $30,000 to Cure JM Foundation.
Color Street is also releasing Inner Strength, a rainbow-ribboned and silver glitter shade, to show support for autoimmune disease awareness and all those who live with autoimmune conditions.