Tupperware has become a household name in India since it launched in the country 25 years ago. Since then, the company has partnered with 1.5 million Indian women to offer empowerment and entrepreneurial opportunities, and is present in 80 retail outlets in 51 cities across the country. Today, the company is focused on increasing its digital and social presence and improving its connection with younger generations.
“Customer trust has always been our core focus,” said Deepak Chhabra, Managing Director of Tupperware India. “In 2021, we wish to go beyond to build this trust further and nurture the goodness of our products across all towns and cities of India to make lives easier and better. Tupperware has been at the heart of human relations since it came into existence and today, with our continued focus on innovation and sustainability, we want to empower the consumer in making the right decision and in choosing good every single day. We aim to promote conscious consumerism and encourage healthy living for all.”
Driven by the needs created in a pandemic lifestyle, Tupperware plans to expand its product offerings, including an introduction of steel, glass, porcelain and melamine, and a broadening of its in-house dining portfolio.
“2021 is going to be a critical year for us because of the changing environment,” Chhabra said. “In the midst of the Covid-19 outbreak in 2020, we introduced various new products and new sales channels like physical stores, social selling, e-commerce, and kiosk models. So we foresee taking these new innovations to glorious heights via our best-in-class products and go beyond offering just kitchen experiences to our customers.”
