Viridian International Management is bringing its sustainable approach to the travel industry with a new Travel Light program.
The program marks a departure from Viridian’s green energy offerings, while providing the same benefit to environmentally conscious consumers. In addition to wholesale rates on hotels, cruises, and the like, Travel Light offers members carbon neutral travel, through carbon offsets purchased by the company.
“Not only are we allowing customers to book discounted travel for family vacations, business trips and getaways, but we are also allowing them to do so while reducing their carbon footprint,” said Viridian CEO Paul Booth.
Last year, Viridian split from parent company Crius Energy, which remains the exclusive provider for Viridian’s U.S. energy customers. As its own entity, Viridian International Management is looking to accelerate growth and international expansion by helping people make everyday choices in more sustainable ways.
A move into the $8 trillion travel industry expands Viridian’s customer base as well as its product portfolio. Thus far, the company has operated in select deregulated energy markets in the U.S. and Australia, but Travel Light is enrolling members across the U.S., with an Australia rollout slated for April. “With a national footprint of affordable sustainable lifestyle products, we believe Viridian is poised for tremendous growth,” said Cami Boehme, Viridian COO.
The new travel club is tied to Viridian’s Light the World program, which brings dependable solar power to underserved regions of the world. Each month, for every member enrolled in Travel Light, the company will donate one day of power to a family in need.
