Plexus Worldwide has promoted Chief Marketing Officer Alec Clark to President and named Cindy Latham as his successor, the weight-management and wellness company said Tuesday.
Clark became co-owner of Plexus in 2012, a year after taking on the role of CMO. When he came on board in 2011, the Scottsdale, Arizona-based company had about 1,000 Ambassadors and less than $1 million in annual sales. By 2014, Plexus earned the No. 8 spot on the Inc. 5000, a list of the fastest-growing private companies in the U.S. Conceding little ground in 2015, the company ranked No. 132. Based on revenue of $310 million in 2014, Plexus also ranked No. 56 on the 2015 DSN Global 100, a list of the top direct selling companies in the world.
“As Plexus began to grow Alec and his team became the catch-all, overseeing many projects and departments beyond those related to marketing,” Tarl Robinson, CEO, said in a statement. “This realignment of title better reflects Alec’s true role within the company.”
Clark will continue to oversee external and Ambassador-facing departments at Plexus, while Latham takes on responsibility for product marketing, R&D, the creative team and digital marketing and branding. The incoming CMO has amassed more than 25 years of experience leading global sales and marketing teams, most recently as Senior Vice President of Global Marketing for a leading direct selling company. Latham also has honed her skills as a consultant and regular speaker and panelist at industry events.
“I was immediately impressed by the company’s staff and senior leaders, and I’m thrilled to join the talented executive team at Plexus Worldwide,” said Latham. “I’m excited to utilize my product marketing and development expertise to help the company continue on its incredible growth trajectory.”
