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IN THIS ISSUE:
• Cover Story • 10 Things to Know • The List
• Topping the Charts • Profiles • Celebration
BRAVO AWARDS:
• Leadership • Growth • Momentum
1. Alticor (Amway)
2012 Net Sales: $11.3 billion
Country: USA
Founded by Rich DeVos and Jay Van Andel, Amway offers consumer products and business through a network of distributors, supported by a regionalized agribusiness, manufacturing and logistics supply chain. Top-selling brands for Amway are NUTRILITE™ vitamin, mineral and dietary supplements; ARTISTRY™ skin care and color cosmetics; and eSpring™ water treatment systems. Alticor is the parent company of Amway.
2011 Rank: 2
2011 Net Sales: $10.9 billion
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Cosmetics and personal care, food and beverage, home décor, kitchenware and appliances, home care, wellness
Markets: 100
Salespeople: 3 million
Employees: 21,000
Headquarters: Ada, Michigan
Executives: Steve Van Andel and Doug DeVos
Year Founded: 1959
Website: www.amway.com
2. Avon Products Inc.
2012 Net Sales: $10.7 billion
Country: USA
Avon is the founder of modern direct selling and a world leader in cosmetics, fragrances and toiletries. Avon’s well-known product lines include Avon Color, ANEW, Skin So Soft™, Advance Techniques and mark™.
2011 Rank: 1
2011 Net Sales: $11.3 billion
Sales Method: Person-to-person
Compensation Structure: Single-level and multi-level
Products: Beauty, fashion jewelry, apparel, home care
Markets: 100
Salespeople: 6 million
Employees: 39,000
Headquarters: New York, New York
Executive: Sheri McCoy
Year Founded: 1886
Stock Symbol: AVP—NYSE
Website: www.avon.com
3. Herbalife Ltd.
2012 Net Sales: $4.1 billion
Country: USA
Herbalife is a global nutrition company that sells weight-management, nutrition and personal-care products intended to support a healthy lifestyle. Herbalife products are sold in 88 countries through a network of independent distributors.
2011 Rank: 3
2011 Net Sales: $3.5 billion
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Cosmetics, personal care, wellness
Markets: 88
Salespeople: 3.2 million
Employees: 6,000
Headquarters: Los Angeles, California
Executive: Michael O. Johnson
Year Founded: 1980
Stock Symbol: HLF—NYSE
Website: www.herbalife.com
4. Vorwerk & Co. KG
2012 Net Sales: $3.3 billion
Country: Germany
Vorwerk is a 130-year-old, family-owned, German-based company that has been focusing on the direct sales channel since 1930. Products include household appliances as well as high-quality cosmetics. Vorwerk & Co. KG is a global group that includes JAFRA Cosmetics, which reported sales volume of $600 million (USD).
2011 Rank: 5
2011 Net Sales: $3.0 billion
Sales Method: Person-to-person and party plan
Compensation Structure: Multi-level
Products: Cosmetics, household appliances, home care
Markets: 76
Salespeople: 610,000
Employees: 12,000
Headquarters: Wuppertal, Germany
Executives: Walter Muyres, Reiner Strecker and Frank van Oers
Year Founded: 1883
Website: www.vorwerk.com
5. Natura Cosmeticos SA
2012 Net Sales: $3.2 billion
Country: Brazil
Natura is a direct sales company in the cosmetics, personal hygiene and perfumery sector, committed to the quality of relationships, innovation and constant improvement of its products and services based on a sustainable development model of business.
2011 Rank: 4
2011 Net Sales: $2.8 billion
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Cosmetics, personal care
Markets: 7
Salespeople: 1.5 million
Employees: 6,683
Headquarters: São Paulo, Brazil
Executive: Alessandro G. Carlucci
Year Founded: 1969
Stock Symbol: NATU3.SA—São Paulo
Website: www.natura.net
6. Mary Kay Inc.
2012 Net Sales: $3.1 billion
Country: USA
Mary Kay was founded in 1963 by Mary Kay Ash with the goal of helping women achieve personal growth and financial success. The company’s skin-care and color cosmetics products are sold in more than 35 countries around the world.
2011 Rank: 6
2011 Net Sales: $2.9 billion
Sales Method: Person-to-person and party plan
Compensation Structure: Single-level
Products: Cosmetics, personal care
Markets: 35
Salespeople: 2.5 million
Employees: 5,000
Headquarters: Addison, Texas
Executive: David Holl
Year Founded: 1963
Website: www.marykay.com
7. Tupperware Brands Corp.
2012 Net Sales: $2.6 billion
Country: USA
Tupperware is a global direct seller of innovative, premium products across multiple brands and categories through an independent salesforce. Products include design-centric preparation, storage and serving solutions for the kitchen and home as well as beauty and personal-care products.
2011 Rank: 7
2011 Net Sales: $2.6 billion
Sales Method: Person-to-person and party plan
Compensation Structure: Single-level and multi-level
Products: Storage and serving, beauty, personal care
Markets: 100
Salespeople: 2.6 million
Employees: 13,500
Headquarters: Orlando, Florida
Executive: Rick Goings
Year Founded: 1946
Stock Symbol: TUP—NYSE
Website: www.tupperware.com
8. Nu Skin Enterprises Inc.
2012 Net Sales: $2.2 billion
Country: USA
Nu Skin demonstrates its tradition of innovation through its comprehensive anti-aging product portfolio, independent business opportunity and corporate social responsibility initiatives. The company’s scientific leadership in both skin care and nutrition has established it as a premier anti-aging company. The company’s products include the new ageLOC® suite of products and ageLOC® Transformation daily skin-care system.
2011 Rank: 9
2011 Net Sales: $1.7 billion
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Cosmetics, personal care, wellness
Markets: 53
Salespeople: 946,000
Employees: 1,200
Headquarters: Provo, Utah
Executive: Truman Hunt
Year Founded: 1984
Stock Symbol: NUS—NYSE
Website: www.nuskin.com
9. Oriflame Cosmetics SA
2012 Net Sales: $2.0 billion
Country: Luxembourg
Oriflame is a beauty company offering cosmetics, fragrances and personal-care, skin-care, hair-care and wellness products. The company operates in 63 countries and is the market leader in more than half. Oriflame has a presence in Mexico, Central America, South America, Europe, Asia and Africa.
2011 Rank: 8
2011 Net Sales: $2.1 billion
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Cosmetics, personal care
Markets: 63
Salespeople: 3.39 million
Employees: 7,456
Headquarters: Luxembourg, Luxembourg
Executive: Magnus Brännström
Year Founded: 1967
Stock Symbol: ORI-SS—Stockholm
Website: www.oriflame.com
10. Belcorp Ltd.
2012 Net Sales: $1.9 billion
Country: Peru
With an amazing 45-year heritage of empowering women through the marketing of a comprehensive product portfolio, Belcorp helps women get in touch with their ideal of beauty and self-fulfillment. Belcorp’s Beauty Consultants offer beauty and lifestyle products through three distinctive brands: L’Bel, Èsika and Cyzone. Belcorp also provides an impactful change in the community with its commitment to social responsibility through the Belcorp Foundation.
2011 Rank: 10
2011 Net Sales: $1.6 billion
Sales Method: Person-to-person and party plan
Compensation Structure: Single-level and multi-level
Products: Cosmetics, personal care
Markets: 16
Salespeople: 1 million
Employees: 9,033
Headquarters: Lima, Peru
Executive: Eduardo Belmont
Year Founded: 1968
Website: www.belcorp.biz
11. Primerica Financial Services Inc.
2012 Net Sales: $1.2 billion
Country: USA
Primerica provides financial products and services, including term life insurance, mutual funds, variable annuities, loans, long-term care insurance and legal services to 6 million clients, primarily middle-class individuals and families.
2011 Rank: 11
2011 Net Sales: $1.1 billion
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Financial services
Markets: 5
Salespeople: 90,000
Employees: 2,000
Headquarters: Duluth, Georgia
Executives: John Addison and Rick Williams
Year Founded: 1977
Stock Symbol: PRI—NYSE
Website: www.primerica.com
“We are thrilled and honored to be a Latin American company ranked, for the second year in a row, as one of the Top 10 largest direct selling companies in the world. This recognition reinforces and validates Belcorp’s mission of empowering women and transforming lives every day through the amazing work, passion and commitment of our Beauty Advisors, to whom we dedicate this distinction.”
—Eduardo Belmont, Founder and CEO, Belcorp
11. Pola Inc.
2012 Net Sales: $1.2 billion
Country: Japan
Pola is Japan’s fourth largest cosmetics company and largest direct seller. The company delivers customer service and products through professional counseling and cosmetology skills performed by qualified beauty consultants.
2011 Rank: N/A
2011 Net Sales: N/A
Sales Method: Person-to-person
Compensation Structure: Single-level
Products: Cosmetics, skin care, personal care, hair care, nutritional products
Markets: 16
Salespeople: 145,000
Employees: 1,305
Headquarters: Tokyo, Japan
Executive: Suzuki Hiroki
Year Founded: 1929
Stock Symbol: 4927—Tokyo
Website: www.pola.co.jp
13. Miki Corp.
2012 Net Sales: $1.1 billion
Country: Japan
Miki offers supplements made from prune extract as well as household cleaners and personal-care items. The company has sales agents in Japan, Taiwan and Malaysia.
2011 Rank: N/A
2011 Net Sales: N/A
Sales Method: Not available
Compensation Structure: Not available
Products: Food, cosmetics, household products
Markets: 3
Salespeople: Not available
Employees: 270
Headquarters: Osaka, Japan
Executive: Toshikazu Kadota
Year Founded: 1966
Website: www.mikiprune.co.jp
14. Ambit Energy
2012 Net Sales: $930 million
Country: USA
Ambit Energy provides electricity and natural gas services to residential and small business customers in deregulated markets across the United States, primarily marketed through a direct sales channel of more than 200,000 Independent Consultants. Named the fastest growing private company in the country for 2010 by Inc. magazine, Ambit Energy is focused on being the finest and most-respected retail energy provider in America.
2011 Rank: 15
2011 Net Sales: $664 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Energy
Markets: 1
Salespeople: 200,000
Employees: 561
Headquarters: Dallas, Texas
Executive: Jere W. Thompson, Jr.
Year Founded: 2006
Website: www.ambitenergy.com
15. Telecom Plus
2012 Net Sales: $892 million
Country: United Kingdom
Operating primarily as the Utility Warehouse Discount Club, Telecom Plus provides landline phone, broadband, mobile phone, gas and electricity products and services to over 450,000 customers across the UK, as well as offering club members a range of opportunities to save money on other household expenses.
2011 Rank: 13
2011 Net Sales: $731 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Landline phones, broadband, mobile phones, gas, electricity, cashback card
Markets: 1
Salespeople: 37,500
Employees: 620
Headquarters: London, England
Executive: Andrew Lindsay
Year Founded: 1996
Stock Symbol: TEP—LONDON
Website: www.utilitywarehouse.co.uk
16. Stream Energy (Ignite Inc.)
2012 Net Sales: $840 million
Country: USA
Stream Energy is the longest-tenured network marketing energy company in the world, providing residential and commercial energy service to consumers through its wholly owned subsidiary, Ignite.
2011 Rank: 12
2011 Net Sales: $861 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Energy
Markets: 1
Salespeople: 250,561
Employees: 238
Headquarters: Dallas, Texas
Executive: Rob Snyder
Year Founded: 2004
Website: www.igniteinc.com
17 Yanbal International
2012 Net Sales: $815 million
Country: Peru
Yanbal International is much more than a cosmetics company. It is a vibrant corporation that changes the lives of almost half a million people who share beauty, prosperity and well-being. With a presence in nine countries and renowned for its world-class products, Yanbal is still growing, achieving a positive and real impact in the lives of people.
2011 Rank: 14
2011 Net Sales: $720 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Cosmetics, personal care, skin care, jewelry, fragrances
Markets: 9
Salespeople: 380,000
Employees: 5,400
Headquarters: Lima, Peru
Executive: Janine Belmont Dauelsberg
Year Founded: 1967
Website: www.yanbal.com
18. Thirty-One Gifts LLC
2012 Net Sales: $718 million
Country: USA
Thirty-One Gifts’ name comes from the verses of Proverbs 31, which celebrate hard-working women who are compassionate, gracious and inspiring to their families and the people around them. The heart of Thirty-One remains in the home. As a direct selling company, Thirty-One’s Independent Consultants hold home parties to share the company’s products in person and build relationships with Hostesses and Customers.
2011 Rank: 24
2011 Net Sales: $482 million
Sales Method: Party plan and group sales
Compensation Structure: Multi-level
Products: Clothing and accessories
Markets: 2
Salespeople: 102,633
Employees: 1,795
Headquarters: Johnstown, Ohio
Executive: Cindy Monroe
Year Founded: 2003
Website: www.thirtyonegifts.com
19. Shaklee Corp.
2012 Net Sales: $650 million
Country: USA
Shaklee manufactures its products and distributes them through its more than 750,000 representatives in North America and Asia. The company is known for its green products and social responsibility efforts.
2011 Rank: 21
2011 Net Sales: $515 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Nutritional supplements, skin care, weight management, green cleaners
Markets: 8
Salespeople: 1.25 million
Employees: 750
Headquarters: Pleasanton, California
Executive: Roger Barnett
Year Founded: 1956
Website: www.shaklee.com
20. USANA Health Sciences Inc.
2012 Net Sales: $649 million
Country: USA
USANA Health Sciences develops and provides the highest quality, science-based health products, distributed internationally through direct selling, creating a rewarding financial opportunity for independent associates, shareholders and employees.
2011 Rank: 17
2011 Net Sales: $582 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Wellness
Markets: 18
Salespeople: 247,000
Employees: 1,302
Headquarters: Salt Lake City, Utah
Executive: David Wentz
Year Founded: 1992
Stock Symbol: USNA—NYSE
Website: www.usana.com
“The DSN Global 100 is a true benchmark for our industry. The list recognizes the accomplishments of each company on it, but it also illustrates the variety of direct selling opportunities available and the blessing our industry represents to individuals and families around the world. Our placement on the list is part celebration, part motivation and part education.”
—Heidi Thompson, Co-Owner and President, Scentsy
21. ViSalus (Blyth)
2012 Net Sales: $624 million
Country: USA
ViSalus is the company that markets the Body By Vi Challenge, the No. 1 personal weight-loss and fitness platform in North America. ViSalus is majority-owned by Blyth Inc.
2011 Rank: 47
2011 Net Sales: $231 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Wellness
Markets: 2
Salespeople: Not available
Employees: 487
Headquarters: Troy, Michigan
Executives: Ryan Blair, Nick Sarnicola and Blake Mallen
Year Founded: 2005
Stock Symbol: BTH—NYSE
Website: www.visalus.com
22. ACN Inc.
2012 Net Sales: $582 million
Country: USA
ACN is the world’s largest direct seller of telecommunications, energy and other essential services people use every day, including phone service, wireless, natural gas and electricity, high-speed Internet, and home security and automation.
2011 Rank: 19
2011 Net Sales: $550 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Telecommunications, energy
Markets: 23
Salespeople: 200,000
Employees: 1,500
Headquarters: Concord, North Carolina
Executives: Robert Stevanovski, Greg Provenzano, Tony Cupisz and Mike Cupisz
Year Founded: 1993
Website: www.acninc.com
23. Scentsy Inc.
2012 Net Sales: $560 million
Country: USA
Scentsy Group is a rapidly growing, international party-plan company dedicated to creating a social shopping experience that gives Consultants and customers variety, value and a level of personalization they can’t find anywhere else. Scentsy Inc. owns a family of brands, including Scentsy Fragrance, Velata and Grace Adele.
2011 Rank: 20
2011 Net Sales: $537 million
Sales Method: Party plan and group sales
Compensation Structure: Multi-level
Products: Clothing and accessories, cosmetics and personal care, food and beverage, home décor, kitchenware and appliances
Markets: 5
Salespeople: 218,159
Employees: 1,046
Headquarters: Meridian, Idaho
Executives: Orville and Heidi Thompson
Year Founded: 2004
Website: www.scentsy.net
24. Hermes
2012 Net Sales: $550 million
Country: Brazil
Hermes is a 70-year-old, family-owned company that has been focusing on the direct sales channel since 1989. Over 15,000 SKUs are sold in the channel, including apparel, household utilities, bedding, kitchenware, cosmetics, bijouterie and lingerie. The company has over 600,000 sales consultants all over Brazil.
2011 Rank: N/A
2011 Net Sales: N/A
Sales Method: Person-to-person
Compensation Structure: Single-level
Products: Clothing and accessories, cosmetics and personal care, home décor, kitchenware and appliances, home care, leisure and educational
Markets: 1
Salespeople: 600,000
Employees: 1,500
Headquarters: Rio de Janeiro, Brazil
Executive: Gustavo Bach
Year Founded: 1942
Website: www.hermes.com.br
25. WIV Wein International AG
2012 Net Sales: $539 million
Country: Germany
WIV Wein is a direct seller of wine, providing at-home wine tastings for customers. The company has its own estates and cellars, and forms partnerships with top-quality wineries. Its largest markets are Germany, France, Great Britain, Japan, the United States and Italy.
2011 Rank: 33
2011 Net Sales: $365 million
Sales Method: Person-to-person
Compensation Structure: Not available
Products: Wines
Markets: 23
Salespeople: 4,000
Employees: 1,511
Headquarters: Burg Layen, Germany
Executives: Andreas Pieroth, Dr. Johannes Pieroth and David Samuel
Year Founded: 1965
Website: www.wiv-ag.com
26. AmorePacific
2012 Net Sales: $520 million
Country: South Korea
AmorePacific was founded by Sung-Whan Suh, who believed Jeju Island off the coast of Korea was an optimal environment for growing the most powerful and potent green tea. AmorePacific is the only cosmetics company in the world to grow and harvest its own green tea, which is then used in its skin-care formulas. The company holds over 140 global patents in green tea and skin-related technology.
2011 Rank: 16
2011 Net Sales: $600 million
Sales Method: Person-to-person
Compensation Structure: Not available
Products: Cosmetics, personal care, health and wellness
Markets: 3
Salespeople: Not available
Employees: Not available
Headquarters: Seoul, South Korea
Executive: Kyung-Bae Suh
Year Founded: 1945
Stock Symbol: 090430—Korea
Website: www.amorepacific.com
27. Market America Inc.
2012 Net Sales: $505 million
Country: USA
Market America is a product brokerage and Internet marketing company that specializes in one-to-one marketing. The company has generated over $4.3 billion in accumulated retail sales through its international operations in the United States, Canada, Taiwan, Hong Kong, Australia, the United Kingdom and Mexico.
2011 Rank: 25
2011 Net Sales: $462 million
Sales Method: Person-to-person
Compensation Structure: Single-level
Products: Cosmetics, personal care, food and beverage, home care, leisure and educational, services, wellness
Markets: 7
Salespeople: 180,000
Employees: 700
Headquarters: Greensboro, North Carolina
Executive: JR Ridinger
Year Founded: 1992
Website: www.marketamerica.com
28. The Pampered Chef Ltd.
2012 Net Sales: $500 million
Country: USA
The Pampered Chef sells more than 500 gourmet kitchen tools, cookware, cookbooks and foodstuffs. Founded in 1980, Pampered Chef was acquired by Berkshire Hathaway, the conglomerate controlled by billionaire Warren Buffett, in 2002.
2011 Rank: 22
2011 Net Sales: $500 million
Sales Method: Party plan
Compensation Structure: Multi-level
Products: Cookware, kitchenware
Markets: 5
Salespeople: 65,000
Employees: 800
Headquarters: Addison, Illinois
Executive: Marla Gottschalk
Year Founded: 1980
Stock Symbol: BRK-A—NYSE
Website: www.pamperedchef.com
29. For Days Co. Ltd.
2012 Net Sales: $445 million
Country: Japan
For Days sells cosmetics and nutritional products that focus on beneficial nucleic acids as well as scientific research and development and testing.
2011 Rank: 29
2011 Net Sales: $400 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Personal care, cosmetics
Markets: 1
Salespeople: 288,000
Employees: 187
Headquarters: Tokyo, Japan
Executive: Keiko Wada
Year Founded: 1997
Website: www.fordays.jp
30. Southwestern
2012 Net Sales: $427 million
Country: USA
Southwestern is the oldest direct selling company in the United States. The company has 12 divisions, including Southwestern Advantage, which helps college students run their own businesses during their summer breaks to offset their educational expenses.
2011 Rank: 34
2011 Net Sales: $353 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Family-oriented educational reference books and software
Markets: 3
Salespeople: 2,800
Employees: 1,199
Headquarters: Nashville, Tennessee
Executive: Henry Bedford
Year Founded: 1855
Website: www.southwestern.com
31. PartyLite (Blyth)
2012 Net Sales: $425 million
Country: USA
Celebrating 23 years as a member of the Blyth family of companies, PartyLite is lighting the way to a bright future by offering a first-class earning opportunity and an array of sub-brands and collections that include candles, candle holders, flameless fragrance and wax warmers as well as holiday and home décor.
2011 Rank: 22
2011 Net Sales: $500 million
Sales Method: Party plan
Compensation Structure: Multi-level
Products: Candles, home fragrance, home décor
Markets: 18
Salespeople: 54,500
Employees: 920
Headquarters: Plymouth, Massachusetts
Executive: Robert Goergen, Jr.
Year Founded: 1973
Stock Symbol: BTH—NYSE
Website: www.partylite.com
“It is an honor to be recognized in the DSN Global 100 ranking. From the time our company was founded, we have always placed a high value on building person-to-person relationships. We firmly believe that the direct selling industry is a place where all those involved are able to continue to build stronger relationships with those around them. ”
—Keiko Wada, CEO, For Days Co. Ltd.
32. KK ASSURAN
2012 Net Sales: $378 million
Country: Japan
Selling exclusively in Japan, KK ASSURAN’s products address skin-care issues for the Japanese population. The company relies on traditional person-to-person contact for sales.
2011 Rank: 30
2011 Net Sales: $370 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Skin care
Markets: 1
Salespeople: 500,000
Employees: 410
Headquarters: Fukuoka, Japan
Executive: Not available
Year Founded: 1994
Website: Not available
33. Arbonne International LLC
2012 Net Sales: $377 million
Country: USA
At Arbonne, beauty begins with premium botanical ingredients, an integrative approach to beauty and an unwavering commitment to pure, safe and beneficial products. Arbonne creates personal-care and wellness products that preserve and enhance the skin, body and mind.
2011 Rank: 34
2011 Net Sales: $353 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Cosmetics, personal care, wellness
Markets: 4
Salespeople: 262,500
Employees: 585
Headquarters: Irvine, California
Executive: Kay Napier
Year Founded: 1980
Website: www.arbonne.com
34. Nature’s Sunshine Products Inc.
2012 Net Sales: $368 million
Country: USA
When Nature’s Sunshine began almost 40 years ago, it offered encapsulated herbs to customers. Today, the company’s product line includes a large selection of herbal, vitamin, mineral and nutritional supplements as well as skin-care products.
2011 Rank: 32
2011 Net Sales: $368 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Skin care, personal care, cosmetics, wellness
Markets: 45
Salespeople: 668,000
Employees: 1,003
Headquarters: Provo, Utah
Executive: Michael Dean
Year Founded: 1972
Stock Symbol: NATR—NASDAQ
Website: www.naturessunshine.com
35. LG Household & Health Care
2012 Net Sales: $350 million
Country: South Korea
LG Household & Health Care began in 1947 with domestically manufactured cosmetics and toothpastes. It has expanded to become Korea’s foremost household goods and cosmetics company.
2011 Rank: N/A
2011 Net Sales: N/A
Sales Method: Not available
Compensation Structure: Not available
Products: Personal care, home care, cosmetics
Markets: 5
Salespeople: Not available
Employees: 2,745
Headquarters: Seoul, South Korea
Executive: Suk Cha
Year Founded: 1947
Stock Symbol: 051900—SEO
Website: www.lgcare.com
36. Isagenix Worldwide LLC
2012 Net Sales: $334 million
Country: USA
Isagenix is a health and wellness company that develops and manufactures nutritional and personal-care products that are distributed through an independent network of associates.
2011 Rank: 44
2011 Net Sales: $262 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Wellness
Markets: 9
Salespeople: 180,000
Employees: 350
Headquarters: Chandler, Arizona
Executive: Jim Coover
Year Founded: 2002
Website: www.isagenix.com
37. Faberlic
2012 Net Sales: $330 million
Country: Russia
Faberlic is Russia’s largest homegrown direct seller, with a wide product range and operations primarily in the former Soviet Union and Eastern Europe. The company has more than 350 products and is particularly strong in skin care.
2011 Rank: 52
2011 Net Sales: $200 million
Sales Method: Not available
Compensation Structure: Not available
Products: Cosmetics
Markets: 20
Salespeople: 1 million
Employees: Not available
Headquarters: Moscow, Russia
Executives: Alexy Nechaev and Alexander Davankov
Year Founded: 1997
Website: www.faberlic.ru
38. Neways Inc.
2012 Net Sales: $326 million
Country: USA
Neways is dedicated to making the world a healthier place, one home at a time. Neways distributors share the products in 30 countries, with nearly half of the company’s annual revenues paid back to distributors as commissions.
2011 Rank: 36
2011 Net Sales: $349 million
Sales Method: Person-to-person
Compensation Structure: Single-level
Products: Cosmetics and personal care, home care, wellness
Markets: 39
Salespeople: 170,000
Employees: 550
Headquarters: Springville, Utah
Executive: Robert Conlee
Year Founded: 1987
Website: www.neways.com
38. Noevir Co. Ltd.
2012 Net Sales: $326 million
Country: Japan
Noevir develops, produces and sells a versatile collection of products under well-regarded brand names, including Noevir high-performance functional skin-care products and hypoallergenic cosmetics as well as health food.
2011 Rank: 37
2011 Net Sales: $345 million
Sales Method: Person-to-person
Compensation Structure: Single-level
Products: Skin care, body care, nutritional supplements, cosmetics
Markets: 8
Salespeople: 180,000
Employees: 1,017
Headquarters: Tokyo, Japan
Executive: Takashi Okura
Year Founded: 1964
Stock Symbol: 4928–TYO
Website: www.noevirholdings.co.jp
40. Menard Japan Cosmetics
2012 Net Sales: $319 million
Country: Japan
Menard Cosmetics was started after World War II and is one of the biggest cosmetics brands in Japan. The company plays a remarkable role in the market in terms of their prestigious products and high-quality customer services.
2011 Rank: 26
2011 Net Sales: $434 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Cosmetics, skin care, body care, fragrances
Markets: 28
Salespeople: Not available
Employees: Not available
Headquarters: Nagoya, Japan
Executive: Not available
Year Founded: 1959
Website: www.menard-cosmetics.com
41. Eureka Forbes Limited
2012 Net Sales: $318 million
Country: India
Eureka Forbes Limited, a pioneer and leader in vacuum cleaners, water purification solutions, air purification systems and electronic security solutions, is India’s leading health and hygiene company. For over 31 years, the company has successfully created a happy, healthy, safe and pollution-free environment based on trust and lasting relationships with over 10 million customers.
2011 Rank: 40
2011 Net Sales: $313 million
Sales Method: Person-to-Person
Compensation Structure: 60% Fixed/ 40% Variable
Products: Vacuum cleaners, water purifiers, air purifiers, electronic security solutions, domestic fire extinguishers, home automation solutions
Markets: 36
Salespeople: 25,200
Employees: 10,000
Headquarters: Mumbai, India
Executive: Suresh L. Goklaney
Year Founded: 1982
Website: www.eurekaforbes.com
42. LR Health & Beauty Systems
2012 Net Sales: $313 million
Country: Germany
LR attributes its success to four distinctive key factors of success: top products with German quality standards, portfolio of celebrities, unique marketing plan and car concept.
2011 Rank: 39
2011 Net Sales: $320 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Cosmetics, personal care, supplements, jewelry
Markets: 32
Salespeople: 300,000
Employees: 940
Headquarters: Nordrhein-Westfalen, Germany
Executive: Dr. Jens M. Abend
Year Founded: 1985
Website: www.lrworld.com
43. Team National Inc.
2012 Net Sales: $301 million
Country: USA
Team National provides membership savings on products and services in more than 20 industries, including factory direct pricing on home furnishings and more.
2011 Rank: 48
2011 Net Sales: $230 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Clothing and accessories, cosmetics and personal care, food and beverage, home décor, kitchenware and appliances, services, wellness
Markets: 1
Salespeople: 369,000
Employees: 48
Headquarters: Davie, Florida
Executive: Angela Loehr Chrysler
Year Founded: 1997
Website: www.bign.com
44. Longrich (Jiangsu Longliqi)
2012 Net Sales: $287 million
Country: China
Longrich is a well-known mainland manufacturer of cosmetics, personal-care products, and health and wellness products.
2011 Rank: 57
2011 Net Sales: $167 million
Sales Method: Person-to-person
Compensation Structure: Multi-level and single-level
Products: Cosmetics, personal care, wellness
Markets: 2
Salespeople: Not available
Employees: 200
Headquarters: Changshu, China
Executive: Not available
Year Founded: 1985
Website: www.longliqi.com
45. 4Life Research L.C.
2012 Net Sales: $268 million
Country: USA
Launched by Founder and Co-Founder David and Bianca Lisonbee, 4Life has offices on five continents to serve a global network of independent distributors through science, success and service. Since 1998, the company has grown significantly every year. Foundation 4Life conducts charitable work in 25 countries.
2011 Rank: 45
2011 Net Sales: $250 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Immune support, general wellness
Markets: 23
Salespeople: Not available
Employees: 600
Headquarters: Salt Lake City, Utah
Executive: Steve Tew
Year Founded: 1998
Website: www.4life.com
46. Charle Corp. Ltd.
2012 Net Sales: $258 million
Country: Japan
Charle Corp. is a Japan-based company principally engaged in the wholesale of women’s undergarments. The company sells its products through distributors in a home-party setting.
2011 Rank: 42
2011 Net Sales: $288 million
Sales Method: Party plan
Compensation Structure: Multi-level
Products: Women’s lingerie, cosmetics
Markets: 35
Salespeople: Not available
Employees: 367
Headquarters: Hyogo, Japan
Executive: Not available
Year Founded: 1993
Stock Symbol: 288—HKG
Website: www.charle.co.jp
“The DSN Global 100 is truly the benchmark for our industry, further proving that our industry has stood the test of time and continues to remain relevant even in our constantly changing world. For ACN, operating in this space has always been a tremendous privilege and blessing for us, and certainly ranking among the Top 100 direct sales companies—the best of the best in the world—is an incredible honor.”
—Greg Provenzano, Co-Founder and President, ACN
47. AdvoCare International LP
2012 Net Sales: $255 million
Country: USA
AdvoCare is a premier health and wellness company offering world-class energy, weight-loss, nutrition and sports performance products.
2011 Rank: 62
2011 Net Sales: $138 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Wellness
Markets: 1
Salespeople: 251,362
Employees: 150
Headquarters: Carrollton, Texas
Executive: Richard Wright
Year Founded: 1992
Website: www.advocare.com
48. PM-International AG
2012 Net Sales: $249 million
Country: Germany
PM-International’s core focus on efficient nutrition transport has been rewarded by it being named one of Germany’s Top 100 innovative companies 11 times in a row. Its commitment to ethics has led to an extremely high reputation both in the industry and among the general public.
2011 Rank: 46
2011 Net Sales: $232 million
Sales Method: Person-to- person
Compensation Structure: Multi-level
Products: Cosmetics, personal care, food and beverage, wellness
Markets: 34
Salespeople: 150,000
Employees: 300
Headquarters: Speyer, Rheinland-Pfalz, Germany
Executive: Rolf Sorg
Year Founded: 1993
Website: www.pm-international.com
49. Ann Summers
2012 Net Sales: $235 million
Country: United Kingdom
Ann Summers is the UK’s leading relationship enhancement party-plan company, allowing women the unique opportunity to get together with friends and buy products in their homes. The party-plan concept was introduced in 1981 and today boasts over 7,500 Party Organisers throughout the UK who hold on average 3,500 parties per week.
2011 Rank: N/A
2011 Net Sales: N/A
Sales Method: Party plan
Compensation Structure: Multi-level
Products: Lingerie, relationship enhancements
Markets: 1
Salespeople: 7,500
Employees: Not available
Headquarters: Surrey, England
Executive: Jacqueline Gold
Year Founded: 1981
Website: www.annsummers.com
50. Naturally Plus Co. Ltd.
2012 Net Sales: $233 million
Country: Japan
Naturally Plus is a Tokyo-based company selling health-related products. It focuses on increasing people’s “three healths”: mental health, economic health and social health. Products include Naturally Plus, Super Lutein and IZUMIO.
2011 Rank: N/A
2011 Net Sales: N/A
Sales Method: Membership direct selling system
Compensation Structure: Multi-level
Products: Nutritional products
Markets: 5
Salespeople: Not available
Employees: 297
Headquarters: Tokyo, Japan
Executive: Takaaki Nagoshi
Year Founded: 1999
Website: www.naturally-plus.com
Click here to order the June 2013 issue in which this article appeared.
IN THIS ISSUE:
• Cover Story • 10 Things to Know • The List
• Topping the Charts • Profiles • Celebration
BRAVO AWARDS:
• Leadership • Growth • Momentum
51. Team Beachbody
2012 Net Sales: $218 million
Country: USA
Team Beachbody is the direct selling division of Beachbody LLC with approximately 100,000 independent Coaches in the United States and Canada helping customers reach their fitness and financial goals. Beachbody in-home fitness and weight-loss solutions include P90X®, P90X2®, Slim in 6®, INSANITY® and Turbo Jam®.
2011 Rank: N/A
2011 Net Sales: N/A
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Wellness
Markets: 2
Salespeople: 98,000
Employees: 700
Headquarters: Santa Monica, California
Executive: Carl Daikeler
Year Founded: 1998
Website: www.beachbody.com
52. Take Shape for Life (Medifast)
2012 Net Sales: $216 million
Country: USA
Take Shape For Life is a unique program that combines the personalized support of a Health Coach, the Habits of Health, and the clinically proven Medifast Meals. Take Shape for Life is a wholly owned subsidiary of publicly traded Medifast Inc.
2011 Rank: 54
2011 Net Sales: $185 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Wellness
Markets: 1
Salespeople: 16,500
Employees: 650
Headquarters: Owings Mills, Maryland
Executive: Meg Sheetz
Year Founded: 2002
Stock Symbol: MED—NYSE
Website: www.tsfl.com
53. JapanLife Co. Ltd.
2012 Net Sales: $215 million
Country: Japan
JapanLife Co. is part of the Matrix World Division Group. Its products focus on the relief of stress, anxiety and aging concerns and include magnetic therapy devices in the home as well as beauty-care products and dietary supplements.
2011 Rank: 49
2011 Net Sales: $215 million
Sales Method: Not available
Compensation Structure: Not available
Products: Magnetic therapy devices, skin care, cosmetics, dietary supplements
Markets: Not available
Salespeople: Not available
Employees: 467
Headquarters: Tokyo, Japan
Executive: Not available
Year Founded: 1975
Website: www.japanlife-net.co.jp
54. K par K
2012 Net Sales: $214 million
Country: France
Started in 1993, Paris-based K par K designs and distributes fittings for renovation and home improvement through sellers-advisers.
2011 Rank: N/A
2011 Net Sales: N/A
Sales Method: Not available
Compensation Structure: Not available
Products: Home care
Markets: 1
Salespeople: Not available
Employees: Not available
Headquarters: Paris, France
Executive: Not available
Year Founded: 1993
Website: www.kpark.com
55. Family Heritage Life Insurance Company of America
2012 Net Sales: $202 million
Country: USA
Family Heritage Life, a Torchmark Company, is an industry-leading provider of life and supplemental health insurance products to American families. The company specializes in life insurance and cancer, heart disease and stroke, and accident insurance products that provide benefits beyond traditional health insurance.
2011 Rank: N/A
2011 Net Sales: N/A
Sales Method: Person-to-person
Compensation Structure: Single-level
Products: Services
Markets: 1
Salespeople: 3,358
Employees: 103
Headquarters: Cleveland, Ohio
Executive: Howard Lewis
Year Founded: 1989
Stock Symbol: TMK—NYSE
Website: www.familyheritagelife.com
56. CUTCO (Vector Marketing Corp.)
2012 Net Sales: $200 million
Country: USA
CUTCO sells kitchen cutlery products, kitchen gadgets, utensils, flatware, cookware, garden tools, and sporting and pocket knives exclusively through Vector Marketing Corp. and in- house demonstrations.
2011 Rank: N/A
2011 Net Sales: N/A
Sales Method: Person-to-person
Compensation Structure: Single-level
Products: Home care, kitchenware
Markets: 4
Salespeople: 60,000
Employees: 800
Headquarters: Olean, New York
Executive: James E. Stitt
Year Founded: 1949
Website: www.cutco.com
56. Huis Clos
2012 Net Sales: $200 million
Country: France
Huis Clos offers alternatives for custom installations for homes and apartments to correct and update outdated performance and aesthetics.
2011 Rank: N/A
2011 Net Sales: N/A
Sales Method: Not available
Compensation Structure: Not available
Products: Home care
Markets: 1
Salespeople: Not available
Employees: Not available
Headquarters: Mont-Saint-Aignan, France
Executive: Not available
Year Founded: 1990
Website: www.huisclos.fr
56. It Works! Global
2012 Net Sales: $200 million
Country: USA
It Works! Global’s mission is to share that “Debt Free is the New Sexy.” It Works! offers an everyday, instant-result product line starting with the one-of-a-kind It Works! Wrap, a contouring product that can tighten, tone and firm any area of your body in as little as 45 minutes.
2011 Rank: N/A
2011 Net Sales: N/A
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Cosmetics, personal care
Markets: 8
Salespeople: 50,000
Employees: 58
Headquarters: Bradenton, Florida
Executive: Mark Pentecost
Year Founded: 2001
Website: www.myitworks.com
59. BearCere’Ju Co. Ltd.
2012 Net Sales: $192 million
Country: Japan
Also known as Berusere–ju, this company uses herbal and aroma therapy along with cellular technology to rejuvenate and beautify without artificial or engineered additives.
2011 Rank: 53
2011 Net Sales: $198 million
Sales Method: Not available
Compensation Structure: Not available
Products: Cosmetics, personal care, health and wellness
Markets: 3
Salespeople: 250,000
Employees: Not available
Headquarters: Tokyo, Japan
Executive: Not available
Year Founded: 1992
Website: www.bearcereju.co.jp
60. Hillarys Blinds
2012 Net Sales: $189 million
Country: United Kingdom
Tony Hillary began making blinds in his garage in Nottingham, England. More than 40 years later, Hillarys now is a leading provider of window dressings, with made-to-measure blinds, curtains and shutters transforming homes up and down the country.
2011 Rank: N/A
2011 Net Sales: N/A
Sales Method: Not available
Compensation Structure: Not available
Products: Home care
Markets: 1
Salespeople: Not available
Employees: Not available
Headquarters: Nottinghamshire, England
Executive: James Nicholson
Year Founded: 1971
Website: www.hillarys.co.uk
61. LifeVantage Corp.
2012 Net Sales: $187 million
Country: USA
LifeVantage provides extraordinary health products to people of the world who care deeply about healthy living and, for the entrepreneurial spirit, the opportunity to build a sustainable business in a community of like-minded people.
2011 Rank: 81
2011 Net Sales: $70 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Healthy living
Markets: 5
Salespeople: Not available
Employees: 247
Headquarters: Sandy, Utah
Executive: Douglas C. Robinson
Year Founded: 2003
Stock Symbol: LFVN—NASDAQ
Website: www.lifevantage.com
62. KOYO-SHA
2012 Net Sales: $186 million
Country: Japan
KOYO-SHA is part of the Goyang Company. Its products include cosmetics, bath products, nutritional supplements, medical devices, detergents and personal care.
2011 Rank: N/A
2011 Net Sales: N/A
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Nutritional supplements, cosmetics, personal care
Markets: 1
Salespeople: 300,000
Employees: 150
Headquarters: Gife, Japan
Executive: Not available
Year Founded: 1975
Website: www.koyo-sha.jp
63. Viridian Energy*
2012 Net Sales: $182 million
Country: USA
Viridian is a socially responsible energy company offering customers the opportunity to make a difference by choosing affordable green energy for their home or business.
2011 Rank: 50
2011 Net Sales: $205 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Energy
Markets: 1
Salespeople: 14,546
Employees: 180
Headquarters: Norwalk, Connecticut
Executive: Michael Fallquist
Year Founded: 2009
Website: www.viridian.com
*The revenue figure reflected for Viridian excludes 43 days of revenue from Oct. 1 to Nov. 12, 2012.
64. Mannatech Inc.
2012 Net Sales: $173 million
Country: USA
Mannatech is a provider of nutritional supplements and skin-care products based on Real Food Technology® solutions. Its flagship product is Ambrotose® complex.
2011 Rank: 51
2011 Net Sales: $201 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Dietary supplements, weight and fitness, skin care
Markets: 22
Salespeople: 229,000
Employees: 310
Headquarters: Coppell, Texas
Executive: Robert Sinnott
Year Founded: 1994
Stock Symbol: MTEX—NASDAQ
Website: www.mannatech.com
65. Elken Sdn. Bhd.
2012 Net Sales: $172 million
Country: Malaysia
Elken is considered one of Malaysia’s top direct selling companies. Its philosophy of “Builds you to build others” is all about nurturing people and helping them grow in various aspects of their lives. Its best-selling and most well-known product is Elken Spirulina.
2011 Rank: N/A
2011 Net Sales: N/A
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Cosmetics, personal care, wellness, food and beverage, home care
Markets: 9
Salespeople: 300,000
Employees: 900
Headquarters: Kuala Lumpur, Malaysia
Executive: AK Tan
Year Founded: 1995
Website: www.elken.com
66. GNLD International
2012 Net Sales: $170 million
Country: USA
For more than 50 years GNLD has provided a global business opportunity that empowers people to achieve optimum health and financial well-being.
2011 Rank: 58
2011 Net Sales: $165 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Home-care, wellness
Markets: 50
Salespeople: 275,000
Employees: 1,200
Headquarters: Fremont, California
Executive: Roget Uys
Year Founded: 1958
Website: www.gnld.com
“The DSN Global 100 serves much beyond just ranking the major players in the industry. It provides the insight on how well the industry is doing, and improves public perception and credibility of direct selling companies while creating the healthy competitive environment inside the industry. Being part of the Global 100 list for Oriflame is a great privilege and we are certainly proud of our accomplishment.
—Magnus Brännström, CEO and President, Oriflame
66. Organo Gold
2012 Net Sales: $170 million
Country: Canada
Organo Gold is a direct selling company with the focus of improving people’s health and wealth and bringing more balance into their lives through the power of 100 percent Organic Ganoderma.
2011 Rank: 73
2011 Net Sales: $94 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Cosmetics, personal care, food and beverage
Markets: 26
Salespeople: 150,000
Employees: 115
Headquarters: Richmond, B.C., Canada
Executive: Bernardo Chua
Year Founded: 2008
Website: www.organogold.com
68. Enagic Group
2012 Net Sales: $165 million
Country: USA
Enagic has been the leading manufacturer of alkaline ionizers and water filtration machines. Kangen Water® machines are used in hundreds of thousands of homes worldwide to transform tap water into pure, healthy alkaline drinking water.
2011 Rank: 60
2011 Net Sales: $147 million
Sales Method: Person-to-person
Compensation Structure: Not available
Products: Alkaline water filtration systems
Markets: Not available
Salespeople: 100,000
Employees: 100
Headquarters: Torrance, California
Executive: Hironari Ohshiro
Year Founded: 2003
Website: www.enagic.com
68. North American Power
2012 Net Sales: $165 million
Country: USA
North American Power is one of the nation’s fastest growing retail energy suppliers. The company is committed to philanthropy, sustainability and economic independence.
2011 Rank: 65
2011 Net Sales: $124 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Energy
Markets: 1
Salespeople: 33,012
Employees: 60
Headquarters: Norwalk, Connecticut
Executive: Kerry Breitbart
Year Founded: 2009
Website: www.napower.com
70. Lux International
2012 Net Sales: $163 million
Country: Switzerland
Lux International is one of Europe’s leading direct sales companies for premium healthy home products. Lux was one of the pioneers of the global direct sales industry, and strives today to offer its customers the very best products of European quality and elegant Swiss design.
2011 Rank: N/A
2011 Net Sales: N/A
Sales Method: Person-to-person
Compensation Structure: Single-level
Products: Home care
Markets: 35
Salespeople: 5,050
Employees: 1,100
Headquarters: Barr/Zug, Switzerland
Executive: Reto von der Becke
Year Founded: 1998
Website: www.luxinternational.com
“Being part of DSN’s Global 100 list is a prestigious honor. This list shows that we are the elite of the elite in the direct selling industry, and every year that we make the list we know we’re doing something right. I believe anyone who is a part of the Top 100 needs to be an example for the rest of the industry and collaborate with one another. We’re proud to have jumped up eight spots to No. 36, but that’s only the beginning!”
—Kathy Coover, Co-Founder and Executive Vice President, Isagenix
71. Hy Cite Enterprises
2012 Net Sales: $159 million
Country: USA
Hy Cite Enterprises is a direct seller of cookware, water filtration, juicers and other kitchen products.
2011 Rank: N/A
2011 Net Sales: N/A
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Home décor, kitchenware, appliances
Markets: 14
Salespeople: 10,858
Employees: 600
Headquarters: Madison, Wisconsin
Executive: Erik Johnson
Year Founded: 1959
Website: www.hycite.com
73. Princess House Inc.
2012 Net Sales: $148 million
Country: USA
Princess House is a premier direct selling company dedicated to empowering people to start flexible, home-based businesses through the sale of superior quality kitchen and entertaining products.
2011 Rank: 70
2011 Net Sales: $102 million
Sales Method: Party plan and group sales
Compensation Structure: Multi-level
Products: Home décor, kitchenware, appliances
Markets: 1
Salespeople: 31,500
Employees: 233
Headquarters: Taunton, Massachusetts
Executive: Connie Tang
Year Founded: 1963
Website: www.princesshouse.com
74. Zhulian Marketing
2012 Net Sales: $145 million
Country: Malaysia
Zhulian Marketing has emerged as a direct selling innovator for its progressive, visionary Golden Business Opportunity as well as its reliable and innovative products. The company is presently doing business in Malaysia, Singapore, Thailand and Indonesia.
2011 Rank: N/A
2011 Net Sales: N/A
Sales Method: Not available
Compensation Structure: Not available
Products: Home care, food and beverage, nutritional supplements, personal care, cosmetics, air treatment, water treatment, sleep enhancement, hygiene
Markets: 4
Salespeople: 100,000
Employees: Not available
Headquarters: Penang, Malaysia
Executive: Teoh Beng Seng
Year Founded: 1989
Website: www.zhulian.com.my
75. Sportron
2012 Net Sales: $143 million
Country: USA
Sportron was founded to help consumers manage their health. Sportron uses FoodMatrix nutrients and herbs to support the body’s needs.
2011 Rank: 61
2011 Net Sales: $139 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Nutritional and dietary supplements
Markets: 40
Salespeople: 300,000
Employees: 140
Headquarters: Melissa, Texas
Executive: Keith J. Harding
Year Founded: 1992
Website: www.sportron.com
75. WorldVentures
2012 Net Sales: $143 million
Country: USA
WorldVentures markets travel-related products through the Internet and personal contact. In 2009, WorldVentures expanded into several global markets.
2011 Rank: 74
2011 Net Sales: $91 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Travel packages
Markets: Not available
Salespeople: Not available
Employees: 100
Headquarters: Plano, Texas
Executives: Mike Azcue and Wayne Nugent
Year Founded: 2005
Website: www.worldventures.com
77. Nikken Global Inc.
2012 Net Sales: $133 million
Country: USA
Nikken sells magnetic therapeutic mattress toppers, pillows, sleep masks, support wraps, shoe inserts, air and water filtration systems, and jewelry through its global distribution network.
2011 Rank: 59
2011 Net Sales: $149 million
Sales Method: Stair-step breakaway
Compensation Structure: Multi-level
Products: Wellness, skin care, environmental, rest and rejuvenation
Markets: 35
Salespeople: 212,000
Employees: 478
Headquarters: Irvine, California
Executive: Kurt Fulle
Year Founded: 1975
Website: www.nikken.com
78. Jeunesse Global
2012 Net Sales: $126 million
Country: USA
Jeunesse is a global business that helps people reach their full potential in youthful looks, in healthy living and in embracing life.
2011 Rank: 82
2011 Net Sales: $65 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Cosmetics, personal care
Markets: 84
Salespeople: 140,000
Employees: 150
Headquarters: Altamonte Springs, Florida
Executive: Wendy Lewis
Year Founded: 2009
Website: www.jeunesseglobal.com
79. Univera
2012 Net Sales: $121 million
Country: USA
Univera is the premier natural products company offering vitality, prosperity and purpose to people around the world.
2011 Rank: 62
2011 Net Sales: $138 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Cosmetics, personal care
Markets: 3
Salespeople: 44,000
Employees: 180
Headquarters: Seattle, Washington
Executive: Bill Lee
Year Founded: 1976
Website: www.univera.com
80. TriVita
2012 Net Sales: $120 million
Country: USA
TriVita offers a wide range of high-quality nutritional and dietary supplements made with the most premium natural ingredients. Its proprietary formulas include products for weight loss, healthy aging and targeted nutritional solutions.
2011 Rank: 70
2011 Net Sales: $102 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Wellness
Markets: 12
Salespeople: Not available
Employees: 200
Headquarters: Scottsdale, Arizona
Executive: Michael Ellison
Year Founded: 1999
Website: www.trivita.com
81. Vemma Nutrition Co.
2012 Net Sales: $117 million
Country: USA
Vemma specializes in ultra-premium liquid nutrition. The company markets nutritional supplements that are clinically studied and designed to provide unique delivery methods for today’s active families and athletes.
2011 Rank: 75
2011 Net Sales: $90 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Wellness, food and beverage
Markets: 48
Salespeople: 251,724
Employees: 180
Headquarters: Scottsdale, Arizona
Executive: BK Boreyko
Year Founded: 2004
Website: www.vemma.com
82. Zija International
2012 Net Sales: $110 million
Country: USA
Zija International specializes in the development, production and distribution of premium health and wellness products. Zija has harnessed various parts of the nutrient-dense Moringa oleifera tree in its liquid nutritionals, energy and performance, weight-management, and skin-care products.
2011 Rank: N/A
2011 Net Sales: N/A
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Cosmetics, personal care, food and beverage, wellness
Markets: 32
Salespeople: 144,081
Employees: 200
Headquarters: Lehi, Utah
Executive: Rodney Larsen
Year Founded: 2005
Website: www.drinklifein.com
83. Rodan+Fields Dermatologists
2012 Net Sales: $108 million
Country: USA
Founded by world-renowned dermatologists Dr. Katie Rodan and Dr. Kathy Fields, the creators of Proactiv® Solution, Rodan+Fields’ patent-pending AMP MD™ System makes real results possible at home without injections or other invasive procedures. The company was named the 2010 Rising Star by the U.S. Direct Selling Association.
2011 Rank: N/A
2011 Net Sales: N/A
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Cosmetics, personal care
Markets: 1
Salespeople: 33,005
Employees: 87
Headquarters: San Francisco, California
Executives: Dr. Katie Rodan and Dr. Kathy Fields
Year Founded: 2007
Website: www.rodanandfields.com
84. 5LINX Enterprises Inc.
2012 Net Sales: $104 million
Country: USA
5LINX offers essential products and services people use every day. The company distributes its products and services through a network of dedicated independent marketing representatives who provide customers with the latest in telecommunications products, energy (gas and electric) and many other products and services for the home and business.
2011 Rank: 77
2011 Net Sales: $81 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Services
Markets: 2
Salespeople: 90,000
Employees: 268
Headquarters: Rochester, New York
Executive: Craig Jerabeck
Year Founded: 2001
Website: www.5linx.com
85. Momentis
2012 Net Sales: $103 million
Country: USA
Momentis is the innovative marketing arm of billion-dollar, publicly held Just Energy. Momentis’ Independent Representatives educate consumers about the benefits of energy deregulation and inform them of various energy solutions.
2011 Rank: N/A
2011 Net Sales: N/A
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Energy
Markets: 3
Salespeople: 90,000
Employees: 30
Headquarters: Dallas, Texas
Executive: Andy McWilliams
Year Founded: 2010
Stock Symbol: JE—NYSE
Website: www.momentis.net
“What an honor to be among the most successful companies in the most amazing and impactful industry of direct selling! The DSN Global 100 list allows me the opportunity to show our employees and sales consultants how remarkable they really are and the impact that they are making! We work so hard at Thirty-One to celebrate, encourage and reward women to be successful, and this list is an incredible way to celebrate and recognize all of our hard work.”
—Cindy Monroe, Founder and CEO, Thirty-One Gifts
86. The Longaberger Company
2012 Net Sales: $100 million
Country: USA
The Longaberger Company makes hand-crafted baskets as well as pottery and other home décor items.
2011 Rank: N/A
2011 Net Sales: N/A
Sales Method: Person-to-person
Compensation Structure: Single-level
Products: Home décor, kitchenware
Markets: 2
Salespeople: 25,000
Employees: 500
Headquarters: Newark, Ohio
Executive: Tami Longaberger
Year Founded: 1973
Website: www.longaberger.com
86. Nerium International
2012 Net Sales: $100 million
Country: USA
Nerium International represents breakthrough age-defying products, with a simple vision of making people better.
2011 Rank: N/A
2011 Net Sales: N/A
Sales Method: Party plan and group sales
Compensation Structure: Multi-level
Products: Cosmetics, personal care
Markets: 1
Salespeople: 52,000
Employees: 102
Headquarters: Addison, Texas
Executive: Jeff Olson
Year Founded: 2011
Website: www.nerium.com
88. Akasuka
2012 Net Sales: $98 million
Country: Japan
2011 Rank: N/A
2011 Net Sales: N/A
Sales Method: Not available
Compensation Structure: Not available
Products: Not available
Markets: Not available
Salespeople: Not available
Employees: Not available
Headquarters: Not available
Executives: Not available
Year Founded: Not available
Website: Not available
89. Creative Memories
2012 Net Sales: $97 million
Country: USA
Creative Memories is part of The Antioch Company, specializing in making and selling products for scrapbooking and photo needs. This includes photo albums, decorative embellishments, custom display frames and digital scrapbooking supplies.
2011 Rank: 72
2011 Net Sales: $100 million
Sales Method: Party plan
Compensation Structure: Multi-level
Products: Photo albums, scrapbooking materials, digital photo books and photo-organization software
Markets: 5
Salespeople: 21,652
Employees: 252
Headquarters: St. Cloud, Minnesota
Executive: Chris Veit
Year Founded: 1987
Website: www.creativememories.com
90. Tastefully Simple Inc.
2012 Net Sales: $96 million
Country: USA
Tastefully Simple offers “the food you love, the time you deserve” with over 60 delicious, easy-to-prepare foods and gifts. Products are available primarily at tasting parties through consultants who offer samples, recipes, entertaining tips and more.
2011 Rank: 67
2011 Net Sales: $110 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Food and beverage
Markets: 1
Salespeople: 23,680
Employees: 312
Headquarters: Alexandria, Minnesota
Executive: Jill Blashack Strahan
Year Founded: 1995
Website: www.tastefullysimple.com
91. Vision International People Group
2012 Net Sales: $95 million
Country: Cyprus
Vision International People Group is one of the major companies offering products for health and longevity in the world market today. The company’s mission motto is: “We Build Healthy Business”; in other words, it is reliable, long-term and profitable based on the main need of every human being—that of being healthy.
2011 Rank: N/A
2011 Net Sales: N/A
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Wellness
Markets: 20
Salespeople: 150,000
Employees: 450
Headquarters: Nicosia, Cyprus
Executive: Dmitry Buriak
Year Founded: 1996
Website: www.vipgroup.net
92. Ion Cosmetics
2012 Net Sales: $93 million
Country: Japan
Ion Cosmetics’ products incorporate natural moisturizing agents and 16 kinds of natural mineral ions from hot springs to keep skin beautiful and healthy.
2011 Rank: N/A
2011 Net Sales: N/A
Sales Method: Not available
Compensation Structure: Not available
Products: Skin care, cosmetics, personal care
Markets: 1
Salespeople: Not available
Employees: Not available
Headquarters: Osaka, Japan
Executive: Susumu Kawabata
Year Founded: 1977
Website: www.ion-cosmetics.jp
93. Chandeal Co. Ltd.
2012 Net Sales: $86 million
Country: Japan
Chandeal is an undergarment company that began in the early 1980s. The company’s major products include the Shanderu line of Shapewear Body.
2011 Rank: N/A
2011 Net Sales: N/A
Sales Method: Not available
Compensation Structure: Not available
Products: Lingerie
Markets: 1
Salespeople: Not available
Employees: Not available
Headquarters: Nara, Japan
Executive: Yasuhisa Kawamura
Year Founded: 1985
Website: www.chandeal.co.jp
94. Nefful
2012 Net Sales: $79 million
Country: Japan
Founded by Hisami Kamijo, Nefful’s early years included intensive, in-house research and development that led to a product line of premium quality undergarments with unique body-shaping features. In 1979, the company introduced its Nefflon product line—garments, bedding and accessories that employ negative ion technology to enhance good health, increase vitality and improve focus.
2011 Rank: N/A
2011 Net Sales: N/A
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Clothing and accessories, cosmetics, personal care
Markets: 6
Salespeople: 480,000
Employees: 133
Headquarters: Shizuoka, Japan
Executive: Toshiya Kamijo
Year Founded: 1973
Website: www.neffulusa.com
95. Kleeneze
2012 Net Sales: $76 million
Country: United Kingdom
Kleeneze was founded in 1923 as a catalog sales and direct selling company.
2011 Rank: 76
2011 Net Sales: $86 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Household, health and beauty items
Markets: 4
Salespeople: 9,856
Employees: 84
Headquarters: Lancashire, England
Executive: Phil Maudsley
Year Founded: 1923
Website: www.kleeneze.co.uk
“We are proud and honored to be included in the DSN Global 100 companies. We believe that our brand promise ‘Builds you to build others’ is a major factor in our success. This, along with our commitment to continuous improvement, is the vehicle by which we expect to reach into the Global Top 10 in the near future.”
—AK Tan, Chairman, Elken
96. Youngevity
2012 Net Sales: $75 million
Country: USA
Youngevity is a California-based health and wellness products company featuring the 90 for Life Program. Publicly traded parent company AL International was formed after the merger of Youngevity and Javalution Coffee Co. in the summer of 2011.
2011 Rank: N/A
2011 Net Sales: N/A
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Cosmetics, personal care, wellness
Markets: 5
Salespeople: 100,000
Employees: 150
Headquarters: Chula Vista, California
Executive: Steve Wallach
Year Founded: 1997
Stock Symbol: JCOF—OTC.BB
Website: www.youngevity.com
97. The Maira Co. Ltd.
2012 Net Sales: $72 million
Country: Japan
The Maira Co. emphasizes herbal and non-surgical rejuvenation. Japanese consumers can find the company’s beauty, bath and health products through independent distributors.
2011 Rank: 69
2011 Net Sales: $108 million
Sales Method: Not available
Compensation Structure: Not available
Products: Cosmetics, skin care, bath equipment, dietary supplements
Markets: Not available
Salespeople: Not available
Employees: Not available
Headquarters: Tokyo, Japan
Executive: Not available
Year Founded: 1991
Website: www.the-maira.co.jp
“The DSN Global 100 helps to demonstrate the importance of our industry to the world economy. For Rodan+Fields, it’s a source of pride to our field of Independent Consultants that we made the list in less than five years from the launch of our direct selling company and while we are still doing business only in the United States.”
—Lori Bush, President and CEO, Rodan+Fields
97. Supreme Products
2012 Net Sales: $72 million
Country: Japan
2011 Rank: N/A
2011 Net Sales: N/A
Sales Method: Not available
Compensation Structure: Not available
Products: Not available
Markets: Not available
Salespeople: Not available
Employees: Not available
Headquarters: Not available
Executives: Not available
Year Founded: Not available
Website: Not available
99. Nature Care
2012 Net Sales: $71 million
Country: Japan
2011 Rank: N/A
2011 Net Sales: N/A
Sales Method: Not available
Compensation Structure: Not available
Products: Not available
Markets: Not available
Salespeople: Not available
Employees: Not available
Headquarters: Not available
Executives: Not available
Year Founded: Not available
Website: Not available
100. Relìv International Inc.
2012 Net Sales: $69 million
Country: USA
Relìv International makes nutritional supplements that address essential nutrition, weight loss, athletic performance, digestive health, women’s health, anti-aging, and energy and mental focus. The company also markets premium personal-care products through its Relivables line.
2011 Rank: 79
2011 Net Sales: $74 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Health and wellness
Markets: 15
Salespeople: 60,740
Employees: 240
Headquarters: Chesterfield, Missouri
Executive: Robert L. Montgomery
Year Founded: 1988
Stock Symbol: RELV—NASDAQ
Website: www.reliv.com
NOTE: Our initial ranking included a company at No. 72 that requested withdrawal from the list at the time of the Global 100 announcement on April 3, 2013.
The following company submitted information after the requested deadline:
Better Way/Mistine, $460 million, Thailand
