Avon Products Inc.
 Cheryl Heinonen |
 Scott Crum |
Avon Products Inc. announced the appointment of Cheryl Heinonen as Group Vice President, Global Corporate Relations and Chief Communications Officer, and Scott Crum as Senior Vice President of Human Resources and Chief People Officer. Both will report to Sheri McCoy, Avon’s CEO, and Crum will join the company’s Executive Committee.
Heinonen’s responsibilities will include Corporate and Employee Communications, Public Relations, Representative Communications, and Corporate Social Responsibility.
She has extensive experience in managing corporate reputation for large, global consumer brands. Most recently she has served as a Managing Director at Burson-Marsteller, a global public relations and communications firm. Her areas of focus include reputation management, CSR, organizational communications, consumer branding and international public affairs.
Crum will contribute to Avon’s turnaround efforts with his significant experience leading human resources teams and transforming workplace cultures at large, global companies. Most recently, Crum served as Senior Vice President and Chief People Officer of Motorola Mobility, where he led human resources initiatives for establishing Motorola Mobility as a separate, independent and publicly traded company.
Avon, the company for women, is a leading global beauty company, with over $11 billion in annual revenue. As the world’s largest direct seller, Avon markets to women in more than 100 countries through over 6 million active independent Avon sales representatives.
Arbonne International
 Heather Chastain |
Arbonne International LLC announced the appointment of Heather Chastain as Senior Vice President and Chief Sales Officer. Chastain, an experienced direct selling industry executive, will assume the role of overseeing Arbonne’s sales organization.
In her new role, Chastain will guide key areas of the business related to Arbonne’s independent consultant salesforce—field development and sales—including expanding and supporting the multicultural markets, public relations, salesforce events and online marketing.
Chastain has more than 16 years of direct selling industry experience in a wide array of direct sales business operations. She was most recently president of another direct seller and successfully executed several vice president roles in previous positions. Chastain also currently sits on the board of the Direct Selling Association.
Founded in Switzerland in 1975 and now headquartered in Irvine, Calif., Arbonne International LLC creates personal-care and wellness products that are crafted with premium botanical ingredients and innovative scientific discovery. Arbonne products are available online and through a network of Arbonne independent consultants in the United States, Canada, Australia and the United Kingdom.
Herbalife Ltd.
 Jaime Orrego Gaviria |
 Carel le Roux |
Herbalife Ltd. announced the appointment of experts from Colombia and Ireland to its Nutrition Advisory Board.
Jaime Orrego Gaviria, M.D., is an expert in neonatology medicine in Colombia. He has been in private practice since 1982 and is currently Director of the NICU at Fundación Clínica del Valle del Lili, Cali-Colombia. He holds several memberships of professional and honorary societies, such as The Colombian Society of Pediatrics and Neonatology. Gaviria lectures extensively and has been published on a variety of topics concerning pediatrics, perinatology and neonatology.
Carel le Roux, MBChB, MSc, MRCP, FRCPath, Ph.D., is an expert in metabolic medicine and is currently a professor of experimental pathology at University College, Dublin, Ireland. Professor le Roux is a member of a number of learned societies, such as the Association for the Study of Obesity and the Nutrition Society. He has been published extensively and currently holds a number of editorial roles for journals in his field, including Metabolic Journal Watch, Clinical Obesity, and Surgery for Obesity and Related Diseases. He has also represented South Africa in athletics at the World Indoor Championships and the Commonwealth Games.
Herbalife is a global nutrition company that sells weight-management, nutritional, and personal care products intended to support a healthy lifestyle. Herbalife products are sold in more than 80 countries to and through a network of 2.7 million independent distributors.
MonaVie
 James Marsh |
 Walter Noot |
MonaVie announced the appointment of James Marsh as Chief Financial Officer and Walter Noot as Chief Operating Officer. Both are located at MonaVie corporate headquarters in South Jordan, Utah.
Marsh has been with MonaVie since 2006, holding various positions in the finance department, and most recently serving as Senior Vice President of Finance. As one of the first employees in finance at MonaVie, he has been instrumental in building the accounting, tax and treasury functions, while managing the growth of an Inc. 500 company. Marsh began his career at accounting firm KPMG LLP. He also serves on the investment advisory committee of the Ritchie Opportunity Fund and on the boards of Juneau Biosciences and The Never Better Foundation. He is a Certified Public Accountant licensed in the state of Utah.
With a strong business and technology background, Noot’s experience owning and operating a variety of software and tech companies will help guide the advances of MonaVie’s recent launch of new technologies. Noot has the entrepreneurial experience that he will contribute to MonaVie’s fast-paced business environment. Having previously run a company that provides online infrastructure software to direct sales companies, he also has extensive industry experience and is a strong distributor advocate.
MonaVie is a product innovator in the health and wellness category. Starting with the açai berry, MonaVie uses the Community CommerceSM business model to effectively provide an opportunity worldwide through a global network of more than 1 million independent distributors in 21 countries.
LifeVantage Corp.
 David Colbert |
LifeVantage Corp., the maker of Protandim®, the Nrf2 Synergizer® patented dietary supplement, announced that David Colbert has been appointed as the company’s new Chief Financial Officer.
Colbert will oversee all financial and accounting activities for the company and will serve as the company’s principal financial officer. Prior to joining the company, he was the Vice President and CFO of Park City Group Inc., a publicly held software-as-a-service company. Prior to joining Park City Group Inc., Colbert was Co-Founder, CFO and Vice President of Operations for Sendside Networks Inc., a privately held software-as-a-service company. Earlier in his career, Colbert spent 14 years with Kimberly-Clark Corp., a Standard & Poor’s 500 company, where in his final role, he was responsible for all accounting, reporting and strategic analysis for a wholly owned subsidiary.
LifeVantage is a science-based nutraceutical company that transforms wellness and anti-aging internally and externally with products that dramatically reduce oxidative stress at the cellular level. The company was founded in 2003 and is headquartered in Salt Lake City.
Market America
 Mark Ward |
Market America announced that Mark Ward, longtime direct selling executive, was appointed Director of Worldwide Marketing of Market America®/SHOP.COM™ to head its in-house creative service department.
Ward will oversee marketing efforts for over 3,000 ma® and 35 million partner store products. Currently, marketamerica.com and SHOP.COM host over 3 million monthly visitors and operate globally in the United States, Canada, Taiwan, Hong Kong, Australia, the United Kingdom and Mexico.
Founded in 1992, Market America is a product brokerage and Internet marketing company that specializes in one-to-one marketing. With more than 3 million preferred customers and 180,000 independent shop consultants worldwide, the company is headquartered in Greensboro, N.C. SHOP.COM is a comparison-shopping site designed to meet the shopping needs of the consumer and the business needs of merchants.
The LIMU Company
 Claude Chistolini |
The LIMU Company announced the appointment of Claude Chistolini as its Chief Operating Officer. A seasoned and recognized industry leader, Chistolini offers more than 30 years of experience in sales, operations and supply chain senior management. He will report directly to Gary J. Raser, Founder and CEO.
As COO, Chistolini will oversee business development, marketing, operations, and sales and service functions. He will work closely with Raser to lead LIMU’s overall business, strategy and expansion efforts.
Chistolini most recently served as COO for another direct seller, responsible for building the senior management team and overseeing operations during a period of substantial revenue growth. Earlier career successes include sales and managerial positions at a number of home and personal-care product direct selling companies.
Founded in 2004, LIMU is a global company that sells premium nutritional products and supplements derived from Fucoidan-rich seaweed extract. The company is headquartered in Lake Mary, Fla., with members in more than 24 countries.
Lightyear Network Solutions Inc.
 Randy Ammon |
Lightyear announced that its board of directors appointed the company’s President and Chief Operating Officer, Randy Ammon, as Interim Chief Financial Officer. Ammon has been Lightyear’s President since May 1, 2011, and Chief Operating Officer since April 29, 2010.
He was previously affiliated with Lightyear as a consultant. From 2005 until he joined Lightyear, Ammon owned and operated PWE Inc., a consulting firm focused on business and project budget development, project management, and business systems process redefinition and implementation. Before PWE, Ammon spent seven years as Director of Business Operations for Nextel Partners Inc.
Through its wholly owned subsidiaries, Lightyear Network Solutions Inc. provides telecommunication services to large, medium and small businesses and to residential consumers throughout North America. Lightyear Network Solutions is headquartered in Louisville, Ky.
Educational Development Corp.
Educational Development Corp. has announced that Betsy Richert has been appointed to the Board of Directors. Richert brings an extensive educational background, including teaching and school and library credentials, to the EDC Board.
Educational Development Corp. sells children’s books, including Usborne Books and the Kane/Miller line of international children’s titles through a multi-level sales organization of independent consultants, through 5,000 retail stores and over the Internet.
