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Posts Tagged ‘baby boomers’

What Brands Can Expect from Generation Alpha

Generation Alpha

In a new report, Generation Alpha—children born after 2010—identified all people being treated fairly no matter what they look like as one of the top issues they care about in today’s world. In fact, across the board, the report revealed Generation Alpha cares more about all issues than their Millennial and Baby Boomer parents did…

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Q&A with Ryan Napierski

Ryan Napierski

Transformation is a Perpetual Process. Nu Skin President Ryan Napierski was named the DSA Chairman at the DSA Annual Meeting in June. I recently connected with Ryan to talk about his focus and vision for his upcoming new role as well as insights on what is happening at Nu Skin. We are a couple months…

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A Lifetime Of Change In One Decade

DSN Global 100

Changes in the global environment for direct selling companies are happening rapidly on all fronts. Shifting consumer expectations, tighter regulations, increasing digital demands and new competitors are forcing us to examine ourselves inside and out—question who we are, what we’re about and how we want to move forward. We can shrink from these challenges, or…

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New Report: Don’t Ignore Gen X for Leadership Roles

Generation X Gen X

According to a new report from global leadership consulting firm DDI, it’s a big mistake to ignore Generation X, especially for leadership jobs. The report, titled “The Hidden Potential of Generation X,” reveals that Generation X leaders possess a unique blend of strengths and skills in comparison to their baby boomer and millennial counterparts. “There’s been a…

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Mannatech: Sound Science Yields Value & Growth

Mannatech Q3 2019

Throughout its history, Mannatech has founded its success on rock solid science and is now poised for robust growth. Since its founding in 1994, Mannatech, Inc. has made a name for itself through product innovation and a commitment to sound science. Indeed, when you walk into the company’s headquarters in Flower Mound, Texas, the first…

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Digital Doesn’t Have To Be Impersonal

relationships

Forget the industries, forget the products, what makes direct selling powerful is relationships. The first being the relationship direct selling companies nurture with their representatives, one that enables entrepreneurship and provides the tools for them to succeed. And the second; the one-on-one relationships that direct sellers maintain with their customers. Personalization is at the very heart…

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Salt Lake City Home to Youngest Entrepreneurs

Salt Lake City, Utah

The Salt Lake City area is home to several highly successful direct selling companies. Now, a new report by LendingTree®, the nation’s leading online loan marketplace, says the Utah capital is also the No. 1 city when it comes to young entrepreneurs. The study compared ages of business founders on their companies’ dates of origination…

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U.S. Direct Selling Experiences Slight Decline in Sales, Representatives in 2017

According to the recently released “Growth and Outlook Report: U.S. Direct Selling in 2017” by the Direct Selling Association (DSA), 2017 saw slight decreases in sales and involvement in direct selling in the United States, the largest direct selling market in the world. The DSA, the national trade association for companies that offer entrepreneurial opportunities to…

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The Power Of The Pitch

Presentation

Whether it’s a presentation during an in-home gathering, an impromptu meeting over coffee after work, a Facebook party or something else, direct selling representatives have more options than ever for sharing their respective products and business opportunities. What is it that moves a prospect to become a trialist and, ultimately, a customer? Clearly, the seller’s…

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