Direct selling companies are a strong force in the Utah economy, and according to the September issue of Utah Business magazine they are also some of the fastest-growing companies in the state. Zija International leads the magazine’s annual Fast 50, a ranking based upon revenue growth and revenue generation.
Zija employs more than 200 at its corporate headquarters in Lehi. Since its founding in 2005, the company has surpassed $140 million in annual sales. Zija products, which utilize superfoods derived from the Moringa plant, span the weight management, liquid nutritionals, energy and performance, and skincare categories.
“Since the beginning, we have had the goal of becoming a billion-dollar company. Once we decided that, our plans obviously extended beyond the next month, year or even decade,” Rodney Larsen, Zija President and CEO, told Utah Business. “We have a vision of where we want to be, and we’ve worked hard and smart toward it from day one.”
At No. 10 on this year’s Fast 50 is Provo-based Vivint, one of the largest home automation companies in North America. Vivint markets smart home and business solutions with a focus on security and energy efficiency. Also headquarted in Provo, Nu Skin jumped from No. 23 last year to claim the No. 13 spot. The skincare brand reported a higher revenue increase—$977 million—in 2013 than any other direct selling company. USANA Health Sciences, based in Salt Lake City, also led the state in growth. The health and nutrition company increased net sales by 10.7 percent in 2013 to earn the No. 28 ranking.