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Youngevity’s CLR Roasters Joins Amazon Vendor Central

Coffee

Youngevity International, Inc. (NASDAQ: YGYI) recently announced that its wholly owned subsidiary, CLR Roasters, has accepted an invitation to join Amazon Vendor Central.

Per the new agreement, CLR Roasters will offer its Café La Rica espresso and Josie’s Java House coffee brands on Amazon Vendor Central, while Amazon handles the logistics of selling to customers, order fulfillment and customer support.

Dave Briskie, president and CFO of Youngevity International, Inc. stated, “We are excited that two of our company-owned brands are gaining national distribution on Amazon.”

With the Amazon Vendor Central agreement expected to help spur an increase in national sales, CLR Roasters has partnered with Digital Operative—an award-winning San Diego-based full-service digital agency—to assist in the brand’s expansion.

“We believe the team at Digital Operative will have a significant impact on the growth of Café La Rica and Josie’s Java House nationally,” said Briskie.

BJ Cook, founder and CEO of Digital Operative, added that his company prides itself on working with innovative, unique brands that have a focus on growth. “CLR Roasters’ brands perfectly fit that mold,” he said. “With the Amazon Vendor Central agreement in place, Digital Operative is excited to help both brands seek to become household names nationally.”


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