Chula Vista, California-based Youngevity International Inc., the global direct marketer of nutritional and lifestyle products, recently debuted Super Greens™, its first phyto-nutrition, fermented whole food product. The drink product is a phyto-nutrient-based product, in which plant-based extracts and whole foods are used in the formulation. A specialized fermentation technique maximizes the bio-availability of nutrients and probiotics.
“Our Super Greens beverage reflects Youngevity’s ultra-premium standards for delivering the highest quality of nutritional supplementation,” said CEO and Co-Founder Steve Wallach. “With Super Greens, we take the next step in nutritional product diversification—building upon our vitamin and mineral-based supplementation approach—by adding best-in-class, fermented whole plant nutrition supplementation. Our inaugural phyto-nutrition product offers individuals looking to better their lives yet another quality option for meeting their daily nutritional needs related to exercise and to positive daily living.”
Super Greens was developed in conjunction with New York Times’ best-selling author, Jordan Rubin, founder of Garden of Life and Beyond Organic and author of The Maker’s Diet, by utilizing the latest nutritional research in plant-based nutrition along with a specialized nutritional delivery method and technology. The drink utilizes organic whole food (fruits and nutrient dense vegetables); contains a superfood botanical blend of fermented fruits and greens, herbs and spices; contains live probiotics and enzymes from soil-based organisms; and is gluten free, dairy free, alkalizing and high in antioxidants.
“Whole food-based nutritional supplementation and sophisticated fermentation to deliver this nutrition for maximum bio-availability, Super Greens is at the leading edge of nutritional supplementation,” said Dave Briskie, President and CFO of Youngevity. “When we launch a new nutrition product, we are seeking to offer the latest and best science, the cutting edge of what is available, to push our own product boundaries to innovate and to benefit our consumers.”
