Chula Vista, California-based Youngevity International Inc., a leading omni-direct lifestyle company, recently commemorated its 20th anniversary at the company’s annual convention held in Dallas.
Entitled “Lead the Change,” the event featured new product launches and packaging, over 100 breakout sessions, and a new Expo and Hub area that allowed attendees to interact with Brand Champions and learn about the vast assortment of Youngevity products. The open-concept space offered an immersive experience for distributors in the areas of shopping, networking, demos and product samples.
Keynote speakers included Connie Podesta, considered an expert in human behavior as it relates to sales, leadership and personal development and author of seven books, as well as Shawn Achor, New York Times best-selling author of The Happiness Advantage and Founder of GoodThinkInc and Co-Founder of the Institute for Applied Positive Research.
“This year’s convention has been an extremely rewarding experience to not only Youngevity’s management but also to the thousands of distributors in attendance,” said Steve Wallach, Chairman and CEO of Youngevity. “From my perspective, these annual events illustrate that our core philosophy of betterment remains as our influence grows. I saw many who have been with us since early in our existence, and yet I met so many from different areas of the world who have recently joined Youngevity and add to the enthusiasm associated with this company.”
Dave Briskie, President and CFO of Youngevity, added, “This year’s themes of Celebrate, Learn and Connect resonated throughout the entire week. What was most encouraging to me was not only the fact that this year’s attendance was double that of last year, but that distributors from 10 different countries were in attendance. This is virtually weeks since our Asian expansion has begun. Their response to coming on board with Youngevity was very evident throughout the week’s activities, and I look forward to more interacting with all of our U.S.-based and international distributors at future events.”
Youngevity offers products from six retail categories: health/nutrition, home/family, food/beverage (including coffee), spa/beauty, apparel/jewelry and innovative services. The company was formed in 2011 by the merger of Youngevity Essential Life Sciences and Javalution® Coffee Company (now part of the company’s food and beverage division).