Youngevity International on Thursday announced that Loren Castronovo, a marketing and brand management veteran, is joining the company as Chief Marketing Officer.
Castronovo’s 30-plus years of experience has been gleaned at top beauty and fashion brands such as Chanel, Estée Lauder and Revlon, as well as companies within the direct selling channel. Throughout her career Castronovo has held the roles of Chief Marketing Officer, Executive Vice President of Sales and Vice President of Product Development, among others.
“Since 2010, Ms. Castronovo and her teams have won 21 Addy Awards; [Direct Selling Association] Ethos Awards in Education/Leisure, Product Innovation, and Sales and Marketing; the prestigious 2011 Rebrand Award and the 2011 Minnesota Best Brand,” said Steve Wallach, Youngevity Chairman and CEO. “We are excited to have such a winner join our winning company.”
According to Dave Briskie, Youngevity President and CFO, Castronovo stood out from other candidates for her considerable experience and ability to blend traditional marketing with direct selling. “Loren will certainly bring fresh vision to Youngevity, and all our distibutors and customers will gain from her work,” said Briskie.
That fresh vision will serve Youngevity well in light of a May announcement that the company is pursuing a strategic growth plan, including a capital raise and possible stock uplisting. Youngevity sells a wide range of nutrition and lifestyle products through the direct sales channel, and is a vertically integrated producer of gourmet coffees sold through commercial, retail and direct sales channels.