Youngevity International, Inc. announced that is has closed the acquisition of BeneYOU, LLC’s assets with an effective date of November 1, 2019.
“We are proud to welcome the customers and distributors of Jamberry, Avisae and M.Global into our organization and we look forward to showcasing all of their exciting products to Youngevity distributors and customers around the world,” said Youngevity Founder and CEO Steve Wallach. “We anticipate the strong potential for cross marketing and promotional opportunities as we expose our product portfolio to the over 3 million customers and distributors within the database of these exciting brands.”
BeneYOU’s flagship brand Jamberry has an extensive line of nail products with a core competency in social selling. Avisae focuses on the gut health and M.Global delivers hydration products.
“We’ve built BeneYOU on principles of integrity, hard work and progressive thinking,” said BeneYOU CEO Ryan Anderson. “The cultures of Youngevity and BeneYOU are completely aligned and I expect to watch our customers and associates thrive as they benefit from the significant resources of Youngevity along with their strong executive team.”
“In terms of both topline revenue and the size of the database, this is our largest business acquisition to date,” said Dave Briskie, president and CFO of Youngevity. “I have had the pleasure of meeting several of the key sales force leaders within BeneYOU, and I believe that we are a better company with this talent within our sales team. At the end of Q2 we had stated that to drive growth in the direct selling segment we intended to ramp up our acquisition model. This business combination places us firmly on that path.”
