Photo above: Outside Youngevity’s corporate headquarters in Chula Vista, Calif.
California-based Youngevity International recently announced the expansion of its direct selling business into Eastern Europe and Israel. The multi-dimensional company markets nutritional and personal care products as well as gourmet coffee through commercial, retail and direct sales.
Youngevity plans to establish a presence in Russia by the third quarter of 2014 with a distribution and sales support center in Moscow and various distribution points across the region. The company has appointed industry veteran Ricardo Spilman as Director of Sales and Operations for Eastern Europe and Israel.
The company is strategically positioning itself with an eye toward rapid international growth, said Steve Wallach, Youngevity’s Chief Executive Officer. “Youngevity currently ships its products to over 60 countries, but this accounts for only 8 percent of our revenue. We believe that the global demand for our products is apparent and we are poised to make an impact internationally.”