Photo: Old Town pier in Finland’s capital, Helsinki.
Young Living Essential Oils is continuing its business expansion in Europe with a market opening in Finland, carried out at the end of May.
The announcement comes on the heels of a restructuring and expansion of Young Living’s global sales leadership team. A number of recent promotions and hires at the company included Joey Nanto, now Vice President of United Kingdom, who oversaw several market openings in his former role as Vice President of International.
“Our members here have already embraced our products and love Young Living,” Nanto said of the company’s U.K. business. “We look forward to continued expansion and increasing our footprint in Europe.”
Outside the U.K., Young Living’s European operations extend to Austria, Czech Republic, Germany and Sweden. With the addition of Finland, the company’s second Scandinavian market, Young Living’s essential oil products are available in 15 markets worldwide.
“We are excited to establish our presence in Finland and provide opportunities for the people in this region,” said Jared Turner, Chief Operating Officer. “Opening sales in Finland enables us to move closer to fulfilling Founder Gary Young’s vision of getting Young Living essential oils into every home in the world.”
The Utah-based company, which backs the purity of its oils with a Seed to Seal guarantee, logged record revenue of $1.0 billion last year, earning the No. 20 rank on the 2016 DSN Global 100, a list of the top direct selling companies in the world. In the midst of rapid growth, Young Living did not open any new markets in 2015; however, the company has announced plans to expand into Indonesia and Taiwan later this year.