A recent article by Michael Tasner on Huffington Post explained how with social media marketing becoming the staple of communication between businesses and their customers, content creation and a well-executed strategy is vital in order to increase your brand’s social reach and grow your customer loyalty.
Tasner cites a study by DDB, a leading global ad agency, which found that 75 percent of Facebook users who follow a brand have made more than one online purchase recently, and 84 percent of them use the brands they follow.
Another survey, this time by Market Force, found that 79 percent of consumers “like” a brand page to receive discounts or other incentives, and 70 percent of them are looking for details on sales and events,
What the survey tells us, says Tasner, is that consumers on social media platforms like to be informed, and like to receive things in return for their loyalty. Facebook, Twitter and YouTube are platforms for brands to have a far more targeted reach than traditional advertising, and when a consumer likes or follows a brand, it means they want information, and they intend to take action with the knowledge provided to them.
In addition, consumers apply what they see on a brand’s social page to either purchasing decisions, or more importantly for brands, the purchasing decisions of others through personal recommendations.
For direct sellers, having a well-developed social media marketing plan is critical to reaching those friends of friends who can increase your brand’s social reach.
To view the full article, click here.
