Photo: Seoul, South Korea.
XANGO is opening in South Korea as the company sets its sights on fast-growing Asian markets.
When it comes to direct sales, South Korea is in the top five markets globally, according to data from the World Federation of Direct Selling Associations. In 2015, retail sales in the channel amounted to $17 billion, up 13 percent from the prior year.
“We have been planning for some time now to enter South Korea, given the growth we are experiencing in markets across Asia,” Joe Morton, XANGO Founder, said in a news release. “With official Korean government approval to do business, our in-country staff is working with distributor teams and establishing our market presence.”
The company known for its mangosteen-based health products has tapped James Noh, a veteran of direct selling operations in the market, to head up its in-country staff. Noh will be based out of XANGO’s new Seoul office, which opened earlier this month with a call center, will-call services and meeting spaces.
“South Korea has always been one of the strongest direct sales markets in the world, and we believe XANGO Korea will quickly gain the attention of our nation’s best networkers,” said Noh.
Initially, the company is making its Reserve, Eleviv and Aeris 2 Minute Miracle Gel available, with additional products to follow as they are approved for sale in South Korea. A market grand opening event is slated for early 2017.