First off, I wanted to thank all those that tuned in to our special broadcast of the 11th annual DSN Global 100 Celebration last month. Although we had to cancel the live event because of the coronavirus pandemic, we felt it necessary and relevant to continue to celebrate the very best of direct selling. A complete wrap up will be in next month’s issue regarding the companies who made up the list as well as many data points that will be useful going forward.
We are at a unique moment in time, one that will undoubtedly change the way we live and the way we do business in the future. We are mindful of the challenges you face in your daily lives. Please know that our thoughts and prayers are with you, your employees, your distributors and your families.
This month’s cover story shares some examples of how four direct selling companies are innovating how they do business and propelling themselves forward in a market in which we’re sharing space with several formidable gig economy and e-commerce giants.
There is no doubt this crisis will leave a lasting mark on every industry. Our adaptability and innovation skills are being tested. But we can use this opportunity to examine our business practices, devise creative solutions and come back stronger.
Here are a few highlights of some other great content in this issue:
- What’s the Job Your Customers Hire Your Products to Do? – The customer is the wrong unit of analysis when you’re trying to innovate.
- Scentsy Ascends Again: Through 15 years of gains and a few dips, Scentsy stays the course with a record year of growth.
- A Foot in Both Worlds – Major luxury brand L’OCCITANE’s move to select direct selling as the platform to launch their latest innovation could be a game-changer for the retail market. Is a hybrid mixture of direct selling and retail the future?
- We Are People Who Need Talented People – Our industry needs to be constantly innovating and reflecting on how it attracts, manages and inspires its people.
During this time of uncertainty, we salute you for all that you doing to share a free enterprise opportunity with all opportunity seeking people throughout the free world. The products and services you make available has one common denominator – you change lives because of what you make available.
Stay calm and stay safe. We will all get through this together.
All the best,
Todd
