Spearheaded by Vollara’s Chairman and CEO, Joe Urso, the company has introduced a new program called GTO, or Green Technology Open House, which is a high-touch, relational way to encourage personal communication and good stewardship through healthy living.
The Vollara business model has typically been a direct sales, person-to-person business. The introduction of GTO creates a home-based atmosphere similar to a party plan model, whereby independent business owners walk guests through a scripted demonstration of Vollara’s technology products in a real live setting where there is nothing to buy and nothing to join. The only request that is made is to become an Authorized Field Tester. A series of steps are given to the GTO attendee so they can put the technology through a 3-5-day workout. After this whole home cleansing, the company found that people have responded with strong interest in hosting a GTO or owning the technology.
Vice President of Sales and Health Science Troy Sanford says, “Our message is really resonating with the people who attend the GTO. They discover new ways to live healthier, greener lives. Having fun by ‘WOWing’ people with pure living products and earning great money is a recipe for viral success.”
More information on this new program and other Vollara programs and products can be found on their website at www.Vollara.com.