At the ViSalus National Success Training event held in Los Angeles last weekend, 10,000-plus attendees celebrated a particularly momentous success in the company’s short history. ViSalus announced that it has reached $1 billion in sales since launching in 2005. The news follows upon the company’s record 2012 sales of $623 million, a 171 percent jump from 2011.
The company also announced plans to expand its trademark Body by Vi 90-Day Challenge into the United Kingdom, which represents the world’s third most obese population. “The success of our direct-to-consumer strategy and simple, social selling message demonstrates that the Challenge resonates with hundreds of thousands of people looking for support and a solution to achieving their health and fitness goals,” said ViSalus Co-Founder and CEO Ryan Blair.
Read the full ViSalus press release here.