BRAND PACKAGING magazine has recognized Vemma Nutrition Company in its 2013 Design Gallery. The gallery features stand-out brands that effectively communicate their story to the consumer through innovative packaging.
Vemma’s Verve Bold energy drink is one of seven products featured in the Metal category, and the company gets plenty of mileage out of its packaging, which is “designed to be sleek, hip and upscale and aims to invoke pulsating late night parties and busy college schedules while promising energy, mental clarity and focus,” BRAND PACKAGING notes.
The company’s Vemma antioxidant supplement is one of 10 in the Rigid Plastics category. The package’s white background is a nod to the company’s “clinical studies” and the “physician-formulated blend” which gives Vemma (vitamins, essential minerals, mangosteen and aloe) its name.
“The functional beverage industry is more competitive than ever. It is important to stay on trend with what consumers want in packaging and design. We are honored by these accolades and the positive feedback we have received from consumers and industry peers,” said Mark Patterson, Vemma’s Executive Vice President of Marketing and Brand Development.
