This spring Vemma introduced Verve MoJoe, the latest in its healthy line of energy drinks. The coffee-based beverage lived up to its name in a recent bevindustry.com poll, where readers voted Verve MoJoe new product of the month for May.
Since camping out in the sparsely populated “healthy energy drink” category, Vemma has expanded its line with products like Verve ReMIX, Verve PARTEA and Verve Zero Sugar. Verve MoJoe is the company’s high-octane take on iced coffee, a perennial hot-weather favorite.
Vemma formulates its health-conscious brew with natural sweeteners, flavors and colors. One serving packs just 60 calories, 1.5 grams of fat, 6 grams of all-natural sweeteners and 80 milligrams of natural caffeine.
Beverage Industry is a widely distributed magazine reporting on North America’s $400 billion beverage market. A Reader’s Choice poll conducted in June determined the top products introduced on the site in May. Verve MoJoe beat out several other new beverages with 58 percent of votes.
