During Vemma’s recent 2015 Focus Convention, the brand’s affiliates focused on more than just building a successful business. The annual event, held June 11-13 in Vemma’s hometown of Phoenix, included a big opportunity to pay it forward by providing meals for hungry children.
Partnering with the nonprofit Stop Hunger Now, Vemma volunteers packed 60,000 meals consisting of rice, soy, vegetables, vitamins and minerals. Stop Hunger Now will distribute the meals to children in one of the 36 developing countries it supports.
“This is a visual confirmation of the quality of people who join Vemma,” said Founder and CEO BK Boreyko, volunteering alongside more than 300 Vemma affiliates. “We attract the right people for the right reasons.”
In addition to packaging meals, the health and wellness brand has conducted a year-long fundraising campaign concluding at Vemma’s annual convention. The donations contributed in the past year will supply more than 100,000 meals through Stop Hunger Now.