USANA Korea recently announced that it will be the official supplement supplier for the Korean Basketball League (KBL).
As part of the deal, USANA will provide a selection of various nutritional supplements designed to help players maintain well-balanced diets and intake a wide range of various vitamins and minerals, as well as essential carbohydrates, proteins and fats. USANA plans to also supply various upcoming basketball events with their products, from the 2019–20 All-Star Game to the KBL Media Day.
USANA products will be available to the general public at 10 different stadiums across the country starting in October, while the Seoul stadium is planning to celebrate the official partnership by holding a USANA brand day event in the winter.
“USANA is working hard to use our experience and accumulated technologies in the health functional foods and nutrition industry to develop and produce world-class products to help people realize their health and fitness goals,” said USANA Korea General Manager Gary Hong. “We hope the new partnership can contribute to the development of the Korean Basketball League, and we hope to take this opportunity to showcase our brand and our products to basketball fans in Korea.”
USANA Korea is also running the USANA Athletes program which has continued to encourage developments in the Korean sports industry by supporting over 50 local pro athletes, including the Hanwha Eagles and the Goyang Youth FC.