USANA Health Sciences has announced the extension of its partnership with the Women’s Tennis Association through 2016. As the Official Health Supplement Supplier of the WTA’s 2,500 players, USANA continues a relationship that began in 2006.
WTA athletes Eugenie Bouchard (CAN), Madison Keys (USA), Monica Puig (PUR), Zhang Shuai (CHN), Sloane Stephens (USA), Samantha Stosur (AUS), and Zheng Jie (CHN) have signed on as USANA Brand Ambassadors. The renewed agreement also includes several USANA-sponsored WTA events worldwide, including this year’s WTA Championships in Singapore.
USANA’s likeminded philosophy has made for a successful ongoing partnership, says WTA Chairman and CEO Stacey Allaster. “In 2006, the WTA searched for a company that would fulfill a longtime request by players for nutritional supplements that are guaranteed to be free of banned substances on the WADA Prohibitive List. USANA stood out as an organization that felt so strongly about the quality and purity of its product, and we look forward to our continued partnership with this great company.”
USANA backs the purity of its products with a unique Athlete Guarantee Program, which states that any WTA athlete who tests positive for a banned substance as a result of taking USANA products will be compensated for lost revenue up to $1 million.
As a part of the partnership, USANA is simultaneously launching its “Aces for Humanity” campaign benefitting the USANA True Health Foundation. The WTA will donate $5—$10 for USANA ambassadors—to the foundation every time a player serves an ace at Premier-level WTA events.