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USANA, a Salt Lake City, Utah-based cellular nutrition company, has announced its upcoming European expansion. On June 20, 2018, the company will open in Romania, Germany, Italy and Spain, increasing its global footprint from 20 to 24 markets worldwide.
“Further expansion of USANA in Europe broadens our international reach, and we couldn’t be more excited,” said USANA CEO Kevin Guest. “When Dr. Myron Wentz founded this company, he wanted to provide personal and financial health and wealth to everyone in the world, and this expansion helps Dr. Wentz get one step closer to his ultimate goal.”
“I have seen USANA grow from being in a handful of markets, to 20, and now to 24, and it’s truly amazing to see what this company has become,” said USANA Chief Field Development Officer David Mulham. “This expansion will provide the people of Romania, Germany, Italy and Spain the potential opportunity for financial freedom and the access to some of the highest quality nutritional and skincare products on the market.”
According to the company, Romania is a very entrepreneurial population that is hungry for opportunity. The World Economic Forum states that Romania is the second-fastest growing economy in Europe. In addition, large Romanian populations live in Italy, Spain, Germany, United States, Canada and France.
Germany is the fourth-largest direct selling market in world, according to the World Federation of Direct Selling Associations. According to WFDSA, direct selling in Germany has grown at a 5.2 percent compound annual growth rate (CAGR) over the past three years. In addition, Germany is ranked among the top 10 most health-conscious countries in world, according to US News.
Italy is the 12th-largest direct selling market in the world, according to WFDSA, with direct selling growing at a 4.7 percent CAGR over the last three years. According to the International Monetary Fund, Italy has the fourth-largest economy in Europe.
Spain boasts the 14th largest by nominal GDP in the world and the 30th largest population in the world. The country features a healthy direct selling community, with local operations by more than 20 direct selling companies. According to the World Tourism Organization, Spain is the third-most visited country in the world.
The new European markets will be supported by both in-country directors of Field Development and by USANA’s European headquarters in Paris, France.