USANA, the Salt Lake City, Utah-based wellness company, recently announced new appointments and roles for various leadership positions that are intended to strengthen the company’s leadership and provide comprehensive support from the management team and board.
The announcements included the appointment of CEO Kevin Guest to the company’s board of directors and the promotion of Doug Hekking to CFO. In addition, former CFO Paul Jones will focus solely on his role as Chief Leadership Development Officer.
CEO Kevin Guest Appointed to Board of Directors
CEO Kevin Guest’s association with USANA began 25 years ago when his media company, FMG Productions, was hired to produce marketing materials. In 2003, Guest was hired as Executive Director of Media and Events. After promotions to Vice President of Marketing, CMO and President of North America operations, he became interim CEO when then-CEO Dave Wentz took a year-long sabbatical.
In August 2015, after Wentz had returned, Guest was named co-CEO, responsible for leading worldwide field development and sales efforts. In November 2016, he became sole CEO when Wentz stepped down to focus on his family and to advocate for the direct sales channel as Chairman of the Direct Selling Education Foundation.
“It is an honor to be named to USANA’s board of directors and I look forward to working with them as a board member to further USANA’s vision and impact around the world,” said Guest. “Being a member of both the board of directors and management team at USANA allows me the unique opportunity to create a closer tie between the two—which can only help in building a better USANA.”
G. Douglas Hekking Named CFO
USANA also announced the promotion of G. Douglas Hekking, former Executive Vice President of Finance, to Chief Financial Officer. This will be the second time that Hekking has assumed the role in the company, having previously served as CFO between May 2011 and December 2012.
“Doug has been a key asset to USANA and has made significant contributions to our growth in multiple capacities within the company, and we are pleased to welcome him back into the CFO role,” said CEO Kevin Guest.
“I’m both grateful and excited for the opportunity to assume the role of Chief Financial Officer at USANA,” said Hekking. “In my 25 years at USANA, I have worked in a variety of capacities and I have been incredibly fortunate to have experienced our growth from a small domestic startup to a global billion-dollar company. Our Associates, customers and my colleagues have made this company a dream job for me over the years. I am optimistic about the opportunities and direction at USANA and look forward to a challenging and bright future.”
Paul Jones Continues as Chief Leadership Development Officer
The company acknowledged Paul Jones for his years of service as both Chief Financial Officer and Chief Leadership Development Officer. Jones can now concentrate exclusively on his role as Chief Leadership Development Officer, where he will lead the human resources and organizational development of the company worldwide.