Photo: USANA’s newest Brand Ambassadors in the WTA, Kristina Mladenovic and Alizé Cornet of France. (Photo by Getty Images) (PRNewsFoto/USANA)
USANA Health Sciences Inc. and the Women’s Tennis Association (WTA) are turning serves into service opportunities with the third annual Aces for Humanity campaign.
Beginning with this week’s BNP Paribas Open in California, Aces for Humanity guarantees a $5 donation to the USANA True Health Foundation for every ace—or serve untouched by an opponent—at Premier-level WTA events throughout the 2016 season. Nine WTA players, including recent additions Kristina Mladenovic and Alizé Cornet of France, currently represent USANA as Brand Ambassadors. Each time a Brand Ambassador serves an ace, the WTA will up its donation to $10.
The partnership between the WTA and USANA extends back to 2006, when the nutrition company became the Official Health Supplement Supplier of the WTA. Since 2011, the global tennis organization has contributed more than $115,000 to the USANA True Health Foundation, which focuses on meeting both immediate and long-term needs of suffering populations.
All donations are funneled directly toward helping those in need, said foundation President Deb Jordan. “The support we have received through the WTA and our Brand Ambassadors has allowed us to help millions around the world, and we couldn’t be more grateful for their continued support and partnership.”
In 2015 alone, the charity provided $600,000 in meals around the world; $225,000 in disaster aid, vaccines and water purification tablets; and $155,000 worth of Usanimals multivitamins for orphanages and clinics. After Typhoon Yolanda devastated portions of Southeast Asia, the True Health Foundation also distributed $87,000 in materials to help survivors rebuild fishing boats. More than $50,000 in donations went to assist various organizations focused on educating disadvantaged children.
“I’m really impressed by USANA’s commitment to helping others and what the USANA True Health Foundation has accomplished over the past few years,” said USANA Brand Ambassador Caroline Wozniacki, who represents Denmark. “I’m proud to be part of this campaign and to help raise more awareness of their efforts.”