Thursday / May 19. 2022
menu-logo menu-logo
brand-logo
Subscribe
Subscribe
Thursday / May 19. 2022
  • Read
    • Daily News
      • Financial
      • Insights
      • U.S.
      • International
    • Cover Stories
    • Feature Articles
    • Company Spotlights
    • Exclusive Interviews
    • Executive Announcements
    • Forward Thinking
    • New Perspectives
    • Working Smart
    • From the Publisher
    • Digital Issue
  • Listen & Watch
    • Direct Approach
    • Iconic Insights
    • The DSN Podcast
  • Attend
    • Direct Selling University
    • Global Celebration
  • Achieve
    • Global 100 List
    • CCR Program
    • Best Places to Work
    • Bravo Awards
    • Legends
  • Join
    • Membership
    • VIP Community
  • Research
    • Digital Momentum Index
    • Stock Watch
    • Stock Ticker
    • Supplier Directory
    • Resources
  • About
    • About DSN
    • Subscribe
    • Advertise
    • Store
    • Connect
  • Search
Subscribe

Update: DSEF Reaches Out

BY DSN Staff | October 02, 2011 | read / Daily News

DSEF

The direct selling industry is made up of a rich tapestry of stories—stories about remarkable people, world-class products, unparalleled opportunities and distinctive company cultures. With the advent of social media, the industry now has a new and exciting way to share those stories and enhance the personal relationships that are at the heart of direct selling.

The Direct Selling Education Foundation, too, has recently embraced social media as a way to tell our story, cultivate new relationships, expand our reach and share our resources. In May, DSEF rolled out a comprehensive social media strategy that includes Facebook, Twitter, YouTube and a blog. From the beginning our goal was to bridge the gap between all our stakeholders—the public, our strategic partners, direct selling companies and entrepreneurs, including direct sellers. In just a few short months, we’ve built an active and vocal online community—the majority of whom are independent contractors—that is eagerly learning from and sharing the content we’re providing.

Our Facebook page (http://www.facebook.com/TheDSEF) is the centerpiece of our social media effort and is living testament to our tagline—Engage. Educate. Empower. Each day we provide our community—more than 4,000 “likes” and growing fast—with links to articles, videos and other resources on topics like ethical business practices, personal finance and consumer protection. We share information from our valued partners like the Council of Better Business Bureaus, the National Consumer League and, of course, our colleagues at the Direct Selling Association (DSA). And we have some fun by engaging our community to find out who they are and what’s important to them.

Our YouTube channel (http://www.youtube.com/user/TheDSEF) has given new life to some terrific video resources DSEF has produced in the last few years. Our What Is Direct Selling? video, available in both English and Spanish, is hugely popular, and our ethics video vignettes—which bring to life important elements of the DSA’s Code of Ethics like earnings claims and product buy-backs—have found a whole new audience. In 2012, one of our strategic partners, the Credit Union National Association, will produce a series of co-branded videos on personal finance topics, which will be housed on DSEF’s YouTube channel and shared via Facebook and Twitter.

Our blog (http://www.dsef.org/blog-2/) has quickly made our website a destination—our web traffic has tripled since it was introduced and the twice-weekly posts are frequently the most-read content on our site. Recent blog posts include, “Keeping Your Personal and Business Finances Separate,” “How to Start Saving: From Baby Steps to Retirement,” and “Tips for Maintaining Work Life Balance.” The blog is proving so popular that the BBB is now reposting our content on their website!

We’ve recently turned our attention to Twitter (http://twitter.com/#!/TheDSEF), where we are focused on growing an authentic Twitter community by following small business owners, entrepreneurs and other individuals who will benefit from the content we share. Our efforts are paying off quickly as our content is frequently retweeted and Twitter has become the No. 1 referrer to our Facebook page.

Social media has helped the foundation share its story—and its work—with more people than ever before. And it’s also helping to share the story of our industry by demonstrating to the public its commitment to ethics, education, individual economic empowerment and consumer protection.

As a 501(c)(3) nonprofit organization with a small but talented staff, the foundation is leveraging the realm of social media to be an effective way to share the transformational value of direct selling. We invite you to join the community today and take advantage of the resources that benefit you, your company and your independent business owners. Together we are changing the understanding of direct selling and showing its positive impact on society.

Thank you for supporting the Direct Selling Education Foundation!


Charlie OrrCharlie Orr is Executive Director of the Direct Selling Education Foundation.

Posted in Daily News
Related Articles
LegalShield Partners with NEWITY to Provide Legal Services to Small Businesses  May 19, 2022

LegalShield Partners with NEWITY to Provide Legal Services to Small Businesses 

Read more
Should Virtual Conferences Be a Part of Your Sustainability Plan? May 17, 2022

Should Virtual Conferences Be a Part of Your Sustainability Plan?

Read more
Infinitus Honored for Sustainability-Focused Architecture of its Headquarters  May 16, 2022

Infinitus Honored for Sustainability-Focused Architecture of its Headquarters 

Read more
brand-logo
The News You Need.
The Name You Trust.
Subscribe

Breaking global news, emerging trends and powerful stories conveniently curated to help direct selling executives stay informed, engaged and a step ahead.

  • Read
  • Listen & Watch
  • Attend
  • Achieve
  • Research
  • About
  • Connect
5800 Democracy Drive
Suite 100
Plano, Texas 75024
info@directsellingnews.com
Copyright 2022 Direct Selling News | All Rights Reserved
  • Privacy Policy
  • Terms of Use
  • Advertise
  • Subscribe
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT