For the seventh consecutive year, Tupperware Brands Corp. has been recognized on Fortune’s annual list of the World’s Most Admired Companies. The 68-year-old brand’s corporate reputation ranks second in the Home Equipment and Furnishings category.
Within the category, Tupperware leads its competitors in global competitiveness and ranks second in innovation, social responsibility and quality of products/services. Those attributes align with the company’s key business priorities, notes Tupperware Chairman and CEO Rick Goings.
The rapidly changing face of the Tupperware consumer reflects the extent of the company’s global competitiveness. In the fourth quarter, emerging markets accounted for 60 percent of sales, and Goings projects that figure will grow to at least 80 percent by 2019. For 2013, the company posted strong growth in Indonesia (33 percent); South Africa (28 percent); Turkey (24 percent) and China (20 percent).
A recent infographic from Tupperware showcases the impact of its direct selling opportunity in Indonesia, its fastest-growing market. Tupperware surveyed women who have spent at least three years in the company’s salesforce, and their responses provide insight into the increased skills, self-confidence and financial security that have resulted from their experiences with the company.