Direct Selling News’ 2013 Billion Dollar Markets report features 23 markets—13 of which are young and emerging. These emerging markets—what we have termed direct selling’s “great potential”—represent 85 percent of the world’s population.
Florida-based Tupperware has tapped into that potential, seeing net income of $76.3 million in the second quarter of this year, up from just $13 million in Q2 2012, largely due to strong sales in emerging markets. Tupperware Chair and CEO Rick Goings recently shared some insights on the company’s operations in the Philippines, a young market that rose to the Billion Dollar Markets list for the first time in 2012, coming in at No. 23.
The Philippines boasts a direct seller base 3-million strong, offering ample opportunity to brands like Tupperware, which has been operating there for 20 years. The brand targets the country’s growing middle class, particularly busy women looking for products that will help them save time as they prepare food and entertain.
Tupperware is looking to double its business in the Philippines over the next five years. “We are very pleased with our Philippine business. Growth has been double digits so far this year, but I believe we have yet to maximize the opportunities that we have here,” said Goings.
