Health and wellness company TriVita is partnering with BaseHealth, a healthcare-focused predictive analytics company, to bring personalized health assessments straight to consumers.
Arizona-based TriVita is rolling out TriVita Shield, a new wellness service that will be available to the company’s Premier Members in July. The platform leverages BaseHealth’s technology to give users a comprehensive look at their health, and what they could do to improve it. BaseHealth’s predictive model analyzes an individual’s genetic, medical, family, and lifestyle data to produce a personalized assessment.
“Personalization is revolutionizing both point-of-care solutions and wellness,” said TriVita CEO Michael Ellison. “By integrating BaseHealth’s comprehensive health assessments into our subscription-based wellness platform, we’re delivering actionable insights tailored to each of our users’ specific needs.”
TriVita will introduce the new program to its core market of more than 300,000 members this July. In addition to the online health portal, users will have access to experienced healthcare professionals through the medically licensed TriVita Wellness Center, as well as motivational support through the TriVita Shield Coaching App. A multi-channel advertising campaign featuring the program is slated to run this fall in the U.S. and Canada.