Direct Selling News in partnership with Transformation Capital presents the third Direct Selling Digital Momentum Rankings monthly list. The purpose of these rankings continues to be to evaluate and acknowledge the companies experiencing significant growth in their online presence within the last 30 days.
December’s Ranking list debuts an adjustment to our social media engagement metrics: While we continue to prioritize growth in fan/follower count and organic web traffic, the ranking now gives more weight to the change in continued community engagement (primarily likes) than prior lists. This change benefits any organization, small or large, with an active and thriving social media community.
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The list represents months of analysis across the three core pillars of social media marketing: web traffic & SEO analysis, Facebook activity, and Instagram activity.
A company is included in the Transformation Capital Direct Selling Momentum ranking when it has an active website, at least one active social media account, and at least 50,000 followers or fans for a single account (Facebook or Instagram).
As noted, our initial ranking methodology focuses exclusively on three primary drivers of online presence: web traffic, Facebook activity, and Instagram activity. We’ve aggregated roughly a dozen metrics from these three sources and assessed their change over the last thirty days in an attempt to measure the growth in a company’s online audience, or momentum.
A brief explanation of our proprietary methodology follows:
Web Traffic & SEO
We analyze web traffic statistics as a measure of general interest, including searches, visits and clicks on a company’s domain. Additionally, we analyze third-party referrals and associated keywords and popular phrases across the web. By assessing change in these metrics over time, we estimate demand for the company across the web.
Facebook & Instagram Activity
We gather a collection of thirty-day metrics to assess social attention, engagement, momentum and brand awareness.
A Note on Facebook vs. Instagram
To ensure appropriate credit is given, our metric analysis considers which platform–Facebook or Instagram—appears to be the primary for each company. As an example, if a company has 20,000 Instagram followers and 80,000 Facebook fans, all Facebook-related metrics will be weighted at 80% (80/100) of the total weighted social media metric score.