Wednesday / April 14. 2021
menu-logo menu-logo
brand-logo
Subscribe
Subscribe
Wednesday / April 14. 2021
  • Read
    • Daily News
      • Financial
      • Insights
      • U.S.
      • International
    • Cover Stories
    • Feature Articles
    • Company Spotlights
    • Exclusive Interviews
    • Executive Announcements
    • Forward Thinking
    • New Perspectives
    • Working Smart
    • From the Editor
    • Digital Issue
  • Listen & Watch
  • Attend
    • Direct Selling University
    • Global Celebration
  • Achieve
    • Global 100 List
    • CCR Program
    • Best Places to Work
    • Bravo Awards
    • Legends
  • Research
    • Digital Momentum Index
    • Stock Watch
    • Stock Ticker
  • About
    • About DSN
    • Subscribe
    • Advertise
    • Store
    • Connect
Subscribe
search

Transformation Capital Releases Third Direct Selling Digital Momentum Rankings

BY DSNstaff | December 15, 2020

Direct Selling News in partnership with Transformation Capital presents the third Direct Selling Digital Momentum Rankings monthly list. The purpose of these rankings continues to be to evaluate and acknowledge the companies experiencing significant growth in their online presence within the last 30 days.

December’s Ranking list debuts an adjustment to our social media engagement metrics: While we continue to prioritize growth in fan/follower count and organic web traffic, the ranking now gives more weight to the change in continued community engagement (primarily likes) than prior lists. This change benefits any organization, small or large, with an active and thriving social media community.

 

TOTAL RANK  
Company
1 Forever Living
2 Jeunesse
3 JuicePlus
4 Kyani
5 Epicure
6 Avon (LGHnH)
7 Keller Williams
8 Beachbody
9 Nature’s Sunshine
10 A C N
11 Unicity
12 Herbalife
13 dōTerra
14 4Life
15 Plexus
16 Maskcara
17 Usborne Books
18 eXp Realty
19 HempWorx
20 Princess House
21 Melaleuca
22 Scentsy
23 PartyLite
24 Colorstreet
25 WorldVentures
26 Tupperware
27 MONAT
28 Isagenix
29 Truvy
30 OPTAVIA
31 USANA
32 Nu Skin
33 Amway
34 Le-Vel
35 Younique
36 Jafra
37 LegalShield
38 Xyngular
39 LimeLife
40 Young Living
41 Market America
42 Paparazzi
43 Mary Kay
44 TLC
45 It Works!
46 Modere
47 Cabi
48 Neora
49 Beautycounter
50 RevitalU

 

Components

The list represents months of analysis across the three core pillars of social media marketing: web traffic & SEO analysis, Facebook activity, and Instagram activity.

Eligibility

A company is included in the Transformation Capital Direct Selling Momentum ranking when it has an active website, at least one active social media account, and at least 50,000 followers or fans for a single account (Facebook or Instagram).

As noted, our initial ranking methodology focuses exclusively on three primary drivers of online presence: web traffic, Facebook activity, and Instagram activity. We’ve aggregated roughly a dozen metrics from these three sources and assessed their change over the last thirty days in an attempt to measure the growth in a company’s online audience, or momentum.

A brief explanation of our proprietary methodology follows:

Web Traffic & SEO

We analyze web traffic statistics as a measure of general interest, including searches, visits and clicks on a company’s domain. Additionally, we analyze third-party referrals and associated keywords and popular phrases across the web. By assessing change in these metrics over time, we estimate demand for the company across the web.

Facebook & Instagram Activity

We gather a collection of thirty-day metrics to assess social attention, engagement, momentum and brand awareness.

A Note on Facebook vs. Instagram

To ensure appropriate credit is given, our metric analysis considers which platform–Facebook or Instagram—appears to be the primary for each company. As an example, if a company has 20,000 Instagram followers and 80,000 Facebook fans, all Facebook-related metrics will be weighted at 80% (80/100) of the total weighted social media metric score.

Related Articles
Beautycounter Becomes Beauty Brand Unicorn in $1 Billion Deal with Carlyle Group

Beautycounter Becomes Beauty Brand Unicorn in $1 Billion Deal with Carlyle Group

Direct Selling Stocks Experience Tough March After Months of Record- Breaking Performance

Direct Selling Stocks Experience Tough March After Months of Record- Breaking Performance

Stella & Dot Rounds Up Sales in New “Always-On Giving Model”

Stella & Dot Rounds Up Sales in New “Always-On Giving Model”

brand-logo
The News You Need.
The Name You Trust.
Subscribe

Breaking global news, emerging trends and powerful stories conveniently curated to help direct selling executives stay informed, engaged and a step ahead.

  • https://www.linkedin.com/company/direct-selling-news-magazine/
  • https://twitter.com/DSNupdate
  • https://www.facebook.com/DirectSellingNews/
  • https://podcasts.apple.com/us/podcast/the-direct-selling-news-podcast/id1552749806
  • Read
  • Listen & Watch
  • Attend
  • Achieve
  • Research
  • About
  • Connect
5800 Democracy Drive Suite 100 Plano, Texas 72024 info@directsellingnews.com
  • https://www.linkedin.com/company/direct-selling-news-magazine/
  • https://twitter.com/DSNupdate
  • https://www.facebook.com/DirectSellingNews/
  • https://podcasts.apple.com/us/podcast/the-direct-selling-news-podcast/id1552749806
Copyright 2021 Direct Selling News | All Rights Reserved
  • Privacy Policy
  • Terms of Use
  • Advertise
  • Subscribe