Tranont, known for its healthcare products, has launched into the skincare category with its first product: Rejuvenate, a hydrating serum. The company expects its skincare product additions to expand its pre-existing beauty line that includes wellness products like collagen.
“When you feel good about the way you look, you feel confident, able to enjoy the small moments with your family and friends,” said Tranont President and Owner Scott Bland. “We’re embracing life’s experience at every age. That’s why we’re so excited about this product. And the early demand for it in the marketplace validates the need.”
A limited-edition kit version of the product has already sold out, with individual bottles on sale for pre-order in the U.S., Canada and the U.K.