Tori Belle Cosmetics Co-Founders Laura Hunter and Bob Kitzberger announced a more than $5.5 million product donation to the National Breast Cancer Foundation (NBCF), a nonprofit that provides early detection, education and support services to those affected by breast cancer. While Tori Belle has a history of philanthropic initiatives and donations, this recent gift is the largest product donation in the company’s history.
Hunter, who invented the company’s magnetic eyeliner, The LashLiner System, was pleasantly surprised when she discovered that her product met a need for women enduring cancer treatment.
“I was shocked to learn that women undergoing chemotherapy or other treatments that cause hair loss couldn’t wear false eyelashes,” Hunter said. “They need natural lashes to support traditional false eyelashes. Once I realized that my magnetic eyeliner and lash system is strong enough to hold the lashes without the support of natural lashes, I knew I had to give it to as many women that needed it as possible.”
To support Breast Cancer Awareness month, Tori Belle hosted a Party in Pink virtual event in October and a month-long Party in Pink campaign that donated select products as Buy One Donate Four to use in NBCF programs like “Hope Kits,” which offer gifts of support and encouragement to those facing breast cancer.
“National Breast Cancer Foundation and their Helping Women Now mission have become part of our Tori Belle culture and we are proud to commit over the long term,” Hunter said. “Everyone at Tori Belle is honored to support women through such a life changing journey.”
Tori Belle Cosmetics also donated $1 per unit from the Pink Collection to the NBCF.
“We are excited to collaborate with Tori Belle Cosmetics, in partnership with its affiliates and customers,” said Candice Boeck, Manager of Strategic Partnerships. “This generous gift will allow NBCF to help women in their greatest time of need.”