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What a Year It Has Been…

The year 2019 will go down as one of the biggest sea change years in the history of our channel. Our cover story this month will cover the events that impacted our channel the most: pressure from regulatory bodies, continued competition from alternative income opportunities, a hot new ingredient makes its debut, and finally, customer…

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Deb Heisz

Q&A with Neora Co-CEO, Deb Heisz

In a statement released on November 1, Neora fired a shot across the bow of the FTC. They filed suit challenging the FTC’s ability to retroactively change the law without proper authority from Congress or through formal FTC rulemaking. I recently caught up with Deborah Heisz, Co-CEO of Neora, to get some added insight into…

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Reading the AdvoCare FTC Ruling Tea Leaves

As was announced on October 2, AdvoCare and its former chief executive officer agreed to pay $150 million and be banned from the multi-level marketing business to resolve Federal Trade Commission charges that the company operated an illegal pyramid scheme that deceived consumers into believing they could earn significant income as “distributors” of its health…

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SHOWTIME

Perception Doesn’t Have to Be Reality

We need to be more proactive in dealing with our channel’s negative perception. On Aug. 25, SHOWTIME aired the first episode On Becoming a God in Central Florida, starring Kirsten Dunst. The series is set in a small town near Orlando in 1992, and Dunst plays Krystal Stubbs, a minimum-wage water park employee, who lies,…

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Always Keeping A Startup Mentality

Jeff Bezos has written a letter to his shareholders each year since the company’s inception. These letters outline Amazon’s long-term mission, culture and values. His 2017 letter, however, stood out more than the others for me. Bezos defined what he calls a Day 1 company vs a Day 2 company. Day 1 companies are: Agile…

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Rise of the Virtual Social Selling Enterprise: Part 2

More companies entering the direct selling space are opting for a cloud-based business model that combines skilled suppliers, online office platforms and strategic partnerships. Editor’s Note: This is the second installment about the virtual social selling companies that are making an impact that began in with July 2018 cover story. Direct selling startups used to…

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Career Builder

Paying Daily Could Become Your Best Retention Strategy

Career Builder conducted a survey back in 2017 that confirmed that 78 percent of U.S. workers live paycheck to paycheck to make ends meet. In that same survey, it stated that Nearly 3 in 4 workers say they are in debt today, and more than half think they will always be. This shows why alternative…

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political and social activism

Stand Up or Lay Low?

CEOs mull the merits of political and social activism. Last fall Nike made big news with a commercial featuring Colin Kaepernick, the first NFL player to kneel during the national anthem before games to protest racial inequality and police brutality. The spot included other athletes who’ve made bold moves for their reasons. So, the overall…

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Hemp Legalized. Now What?

On December 20th, President Donald Trump signed the 2018 Farm Bill, So what does it mean for direct sellers eyeing the revenue potential of the cannabis market? The bill: Legalizes the production of industrial hemp. Puts the production of industrial hemp, now considered an agricultural product, under the supervision of the Agriculture Department. Removes CBD—the non-psychoactive compound found in hemp—from…

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