Photo: A volunteer health educator in Burundi makes her rounds with a Thirty-One Gifts utility tote. (PRNewsFoto/World Vision,Thirty-One Gifts)
Thirty-One Gifts has announced plans to partner with humanitarian organization World Vision once again this #GivingTuesday. The company will match every donation made to World Vision on Tuesday, Dec. 1, with up to $1 million in product donations.
Following retail events like Black Friday and Cyber Monday, #GivingTuesday shifts the focus to charitable giving. The global movement, launched in 2012, harnesses social media to encourage individuals and businesses to give back to their communities.
This marks the second consecutive year Thirty-One has selected Christian aid organization World Vision as one of its #GivingDay recipients. In 2014, the Columbus, Ohio-based company provided totes filled with hygiene supplies to women in impoverished communities across the U.S. This year, Thirty-One is contributing blankets and utility totes from its range of functional bags and home organization products.
“We’re a company with a mission to empower and support women and families,” Cindy Monroe, Founder and CEO of Thirty-One, said in a statement. “This partnership is a great opportunity to share our hearts and mission to give women the opportunity for a better life, to impact families in need, and further the reach of World Vision.”
In a statement, World Vision’s Director of Community Engagement, Deborah Johns, said the organization will distribute the blankets to new mothers in Somalia and the tote bags to refugees in Armenia who have fled the Syrian conflict.
Thirty-One made a similar donation earlier this year, providing blankets as well as totes for volunteer health educators in Burundi. The local volunteers, who pay follow-up calls to malnourished children discharged from feeding centers, use the totes to transport their educational materials and equipment.